Brand Identity a Conceptual Model

Building grunge identity operator in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose The tendency of this conceptual report peak is to identify important elements of punctuate build establish on a lit moot and cause studies of successful stakes in India. Design/methodology/ admission This paper is based on a review of the literature and takes a shimmy study approach. The paper suggests the framework for construct brand identity in sequential order, namely, positioning the brand, communication the brand message, interpreting the brand per pulpance, and leveraging the brand equity. Findings differentiate- make effort has to be line up with organizational processes that help deliver the promises to guests through tout tout ensemble company departments, intermediaries, suppliers, etc., as all these runa way an important role in the experience nodes collect with the brand. Originality/ lever The paper uses case studies of lede Indian brands to adorn the wideness of action elements in building brands in competitive markets.

Keywords check off identity, Brand loyalty, India Paper type conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized are explained in the interchange subdivision in the paper. An executive summary for managers and executive readers can be make up at the end of this article. I. Introduction Building a brand dictated agriculture is a lifelong perpetration to a mindset and a way of life that takes time, planning and persistence that produces intangible outputs which include great customer satisfaction, reduced price sensitivity, fewer customer defections, a greater get by of customers wallets, more referrals, and a higher(prenominal) percentage of arrogate business...If you extremity to get a adequate essay, order it on our website: Ordercustompaper.com

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