Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY patience| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. wherefore ar we advertizing? To raise detonator singles cognizance and communicate a position in the securities industry in order to achieve growth and change the market places erudition of its financial products. The objective of announce is to gull youthful customers with their low interest rates as healthy as to focus on existing customers by promoting their scuffle unacquainted(p) products and services. 2. Who we argon talking to? The Capital One customers map principle cards for the following reasons: * For Convenience * To avoid carrying cash * To foreclose the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expected to addre ss through 2005-06 as low interest rates keep to cause intensiveness of prime and superprime denotation cards markets.

So, as per the analysis designate customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers secondary Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run firebrand reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One Credit card s. Canadians were aware of grand value wi! thout the hassle perceptual experience of Capital One credit cards owing to advertising spillover from U.S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the oecumenical population was more in all probability to use credit card for business related drive which substantiates their perception in the minds of the consumers. Consumers in Canada...If you want to get a wide-cut essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper