Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, recommend that we expand our outside(a) markets by containing prime target countries for external elaborateness via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the United Kingdom as their per capita kvetch consumption, populations, urbanization regularize and kinship with the the States are in line with our explicit expectations. With franchises being run by, and with, the people of the selected countries, with the knowledge and can of the spot society, the restaurants exit function and grow as expected indoors compassions Chris requirements for service and increase. KEY ASSUMPTIONS Everyone is looking towards addition in national or international markets as the future(a) logical opportunity. prefatory ISSUES With the issuing of our IPO giving us the equity capitol we fatality to meet our stakeholders expectations, regarding both gross and company festering, we also se lect to decide on and implement a plan for expansion that compliments the penetration model that is presently underway as the senior management team has acknowledge that the market development model is the obvious choice for increase taxation and the growth of the brand.

CRITERIA Mandatory criteria, per the management team, are revenue growth, volume of beef consumption and strict use of farming Prime Beef. indirect criteria are population figures sufficient to support the higher incomes necessitate and no barriers to an affinity to a USA brand much(prenominal) as Ruths Chris. ANALYSIS My conclusivenes s is to select prime target countries for in! ternational expansion via new franchisees as I believe that new restaurants are tiny and that international opportunities offer a tremendous upside. Growing revenue is principal(prenominal) to the shareholders and expanding the base of franchisees internationally will increase the piece of restaurants thus increasing our market share and royalty fees as vigorous as contributing to the national, and now...If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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