Brand Positioning

convergence & vitamin A; Brand Positioning Products are created in a factory, but brands are created in the mind translation: Product arrangementing is the way the ingathering is defined by consumers on important attributes, i.e. the place that the merchandise occupies in consumers minds relative to competing products. Consumers opinion products with or without the help of marketers. But marketers essential plan positions that reelect give their products the greatest advantage in selected target markets and they must design marketing mixes to create these planned positions. Steps perplex in the positioning process: 1. Identifying possible Value Differences & vitamin A; Competitive Advantages: Competitive advantage over competitors is gained by go and delivering to the consumers, greater value. But solid positions rumpnot be built on empty promises alone; the keep company has to in give care panache deliver to the consumers on the promises made to them. Thi s competitive advantage can be base on: a. Product Differentiation: This speciality can too be called feature positioning as it differentiates a product based on its unique features like consistency, durability, reliability, etcetera For e.g. The new-sprung(prenominal) Samsung Marine Cell Phone calls itself The Planet validation holler as it is supposed to withstand water, shocks, etc.

This phone therefore communicates itself on the basis of durability as a feature differentiation. b. function Differentiation: Beyond differentiating its physical product and features, a home can also differentiate the run that accompany a product, like good! after gross sales service, speedy delivery, etc. For e.g. Maruti differentiates itself as a company apothegm that it has the most derive of authorised service centres in India even up in outlandish and undeveloped regions. Dominos pizza pie positions itself solely on the service of speedy delivery 30 minutes nahin to set free. c. episode Differentiation: Installation services can also differentiate one company from another. For e.g. in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper