Electronic Arts Case Study

Grand Canyon UniversityIntroduction:Founded in 1982 and establish out of redwood metropolis California, Electronic Arts develops markets, publishes and distributes video game software product playable on various platforms such as own(prenominal) computers, Nintendo Vii, GameCube, X Box, Play Station, and wireless devices. The troupe develops a entire salmagundi of games such as role playing, racing, fighting, multi player on preeminence games and combat games. It is best known for its wide prayer of sports based games. These sports games are based on real gentleman sports. The most(prenominal) popular ones are Madden (NFL football), FIFA (world cup soccer), NBA (pro basketball), MLB (pro baseball), Tiger quality Golf and several other collegiate versions as well. (Staff, 2009)The preclude social club is the largest third sharey video game maker in the world with annual revenues exceeding 4 billion dollars. (Staff, 2009)In this understructure I will try to evaluate the company?s level of corporate social responsibility according to Archie Carroll?s social responsibility framework. There are other intermit issues I will address such as attachment leadership philosophy, internal and external influences on their product clear up and its attempt to acquire one of its major competitors, Take friction match Interactive.

Social responsibilities:According to Archie Carroll corporate social responsibility notify be broken into four main categories, economic responsibilities, reason responsibilities, ethical responsibilities and philanthropic responsibilities. Economic responsibi lities:The most important secernate of a bu! siness is to be an economic institution. This can be defined as an institution whose objectives is to produce goods and services that a society wants and to sell them at prices that people feel induce the true value of the goods. It must also provide the company with adequate profits in order to ensure its endurance of the fittest and growth. (Carroll & Buchholtz, 2000)If you look at the amount of products E A sports sells on an annual basis there is... If you want to concede a full essay, order it on our website: OrderCustomPaper.com

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