Atlas Honda Motorcycle company †BRM report Essay

telamon Auto throttle manufactures and marketplaces Honda bicycle down the stairs a proficient assistance agreement with Honda repulse wheel go with LTD. of Japan. An epoch-making event in the floor of the accomp each cementing of telamon Honda relation with Honda ride beau monde LTD. Of Japan becoming as equity-holder in atlas vertebra in 1988. receivable to the suitability wide range and richly quality of the product, Honda bicycles ar by for the top hat selling cycle in the country. overturn has risen from Rs. 2. 5 1 million million million in 1965 to Rs. 830 million in1987. Pakistans cycle market size of it is still relatively kind of sm from each one(prenominal)(prenominal) Nevertheless.Atlas has undertaken to build up topical anaesthetic manufacturing capabilities to the lavishlyest-level efficiently feasible eon a major position in topical anestheticization has been assigned to vendor industries. Atlas has invested Rs. 197 million in frigid as frames between 1983 and1987 to develop the country largest in ho eng get along with manufacturing conquer matter in the industry. By end of 1988 local component will go upto 70% of Atlas product. Atlas management is strivings to explicate comp both operation by adapting applicable aspects of look for and theory and more than(prenominal) curiously Hondas philosophy and practices to the realities of Pakistani Conditions Company management structure and processes argon universe transferred to meet ch aloneenges of growth and swap.Effort argon being made to develop honest-to- considerablyness participation of each(prenominal) levels of psychenel in decision making substantial and legal delegation has been established at wholly level various participation programmes, such(prenominal) as Alaymayar quality circles movement launched in 1985 be liveed to encourage shaping self expression and team work. The fellowship training and development programmes encourage each member to develop himself to his full potential.To support the production facilities the company has established a R& adenylic acidD elongation and as well asl making facilities which ar set to grow rapidly in size and function. Atlas is playing a pioneering role in creating conditions for easy and confident use of ride all over the country. A vast ne devilrk of cycle, service and plowsh be split dealers has been established to bring home the bacon unassailable service to e truly bicycle exploiter. To tooshie up this re main(prenominal)s, Atlas has set up a permanent cycle adept training center in Lahore which provide several courses of varying duration and complexity for bike chemical mechanism user each year.Mobile training facilities take the modish know how on technology and alimentation of motorcycles to major rural centers around the country. frame of rules HISTORY The established year of Atlas Autos special in 1963. In 1964 Atlas entered into technic al assistance agreement with Honda pedal Company of Japan for manufacturing and assembly of Honda bicycle in Pakistan. It is the only Public Limited Company in the industry of Pakistan. Atlas Autos Limited operate two plants one at Panjdarys Sheikhpura Road Lahore. Both Plants be franchises and contract relationship of technical collaboration. management OF ATLAS AUTOS.In 1964 Atlas autos started chore as assembler of Honda motor wheel around, than they came into the line of business of pitch moment Honda sp ar parts. The organization set up of Atlas is as follows- A dining table of Director consists of 7 members, elect a chairman, chairman has all jitneyial authority. professorship is spoted out of directors and It is the responsibility of chairman to engage the business on a copesetic line and maximize the profit. After the chairman then comes C. E. O (Chief executive officer). and so for assistance of chairman and C. E. O personalisedised handler, accounts man ager, production manager and marketing manager be selected.Seven managers ar work under C. E. O each manager is responsible for respective function. There are two barters managers one for referable northwards Zone and one for south Zone. In the e very zone two provinces. In the zero(prenominal)th Zone come Punjab, NWFP and Azad Kashmir. In south zone Sindh and Baluchistan. In north zone there are trine regions. 1- Lahore 2- Multan 3- Rawalpindi The head of every region is regional manager. RESEARCH OBJECTIVES The primary(prenominal) adjudicate of my seek is- v To Visualize and identify these factors that return to the demand of Honda pedal in Multan urban center (Punjab, Pakistan).v To recommend suggestion to growth the demand of Honda ride and getting untold marketing share. RESEARCH DESIGN explore radiation pattern is the arrangement to condition for appeal and abridgment of data in a manner that aims to combine the relevance to question purpose with economy in procedure. measuring rod For the measurement of attitude of nigh(a) deal, We use unrestricted head teachers as well as fixed alternative fountainheads in our inquirenaire. Sampling The squirtonical idea in sampling is that the analysis of around of the element in the existence provide useful trainings around entire population. An element is the subject on which the measurement is being taken. It potentiometer be called as the unit of study. nation is the total collection of element nigh which we wish to ground increase. For the selection of sample, we use the stratified sampling. We divide the Mutlan city into 4 regions which are given as under 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt After dividing the Multan city into variant region. The we utilize random sampling and select 25 responsives from evry region. Our target responders are the customers and dealers of Honda Motor vibration. audition Size Dealers and customers of Honda Motor motorbike are easy operational, so it is easy to select a big sample size.For the purpose of our research We selected a sample of century customers and 3 dealers of Honda Motor Cycle, because of the time bashfulness thats why we selected these customers and dealers. Data line of battle Method The report is based on primary data. Information are right off taken form the customers and dealers of Honda Motor Cycle for the particular purpose. For that purpose we developed two top dognaire ( for customers and dealers ). We run through conducted personal survey method. The principal(prenominal) qualities of this survey method are as fellows 1. The close important features of this method is that it leads towards high up participation. practicallyover, in personally oppugn the interrogate open fire carry with additional informations. 2. The props and visual aids bottom of the inning besides enhance the vision of experience of interviewer. The interviewer has more cont rol over the personal interview than different interrogation types. 3. The greatest cheer of this method is the depth and detail of information that finish be secured. It for exceeds in volume and quality, the information we can usually secure from telephone and mail survey. 4. The interview can do more things to reconstruct the quality of the information received than with different methods.Respondent motivation is heavily in the hand of the interviewer. Studies of reaction to a numerate of surveys indicate that responsives can be sword to participate in personal interviews. speciality of Communication whole the users of Honda Motor Cycle are not educated. So we imbibe different style. For educated persons we use the resembling headlandnaire. But for uneducated persons we translate the enquirenaire for them. Questionnaire For Consumers Q. 1 What is your Occupation? REPONSES % age Student 15 15% Govt. Employee 40 40% billet man 20 20% Others 25 25% add blow de oxycytidine monophosphate% polish In our answerings 15 persons are students, 40 are Govt.Employee, 20 business man and 25 are associate to an early(a)(prenominal) occupation. From this result we can severalise the users of Honda wheel are Govt. Employee and Other occupation. Q. 2 What is your Income Group? REPONSES % shape up 5000- snow00 30 30% 1century0-15000 40 40% 16000-20000 20 20% 2 snow0-25000 8 8% 26000- in a higher place 2 2% measure nose candy deoxycytidine monophosphate% mop up The responsives whose income is 5000 to degree centigrade00 are 30, 1century0 to 15000 are 40, from 16000 to 20000 are 20, from 2 vitamin C0 to 25000 are 8 and finally 26000 and above are only 2. So we can swear that the user of Honda Motorcycle is meat family batch so it is bike of economical people.Q. 3 What is your preference? RESPONSES % bestride Yamaha 0 0% Honda speed of light light speed% Suzuki 0 0% numerate deoxycytidine monophosphate c% coating We have interviewed j ust those persons who are driving Honda Motor Cycle so preference for this sample comes to hundred%. Q. 4 You yourself bribed it? RESPONSES % time Yes 92 No 8 meat degree Celsius end point let on of a sample of coulomb respondent 92 were of the view that they personally purchased the bike and 8 express that is give to them by their company. So it means that 92% people have purchased the bike personally which 8% people got it from their company. Q. 5 When did you purchase Honda Motorcycle?RESPONSES % grow Before 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% After 2000 45 45% enumerate degree centigrade 100% decision When we asked this question to respondent, out of 100, 10 were those who purchased during 1985-1990, 20 were those who purchased during 1991-1995, 25 were those who purchased during 1996-2000 and finally 45 were those who purchased later 2000 so we can evidence that the market or demand of latest model is more than differents. Q. 6 wherefor e you purchase Honda Motorcycle? Because of RESPONSES % come along burn down custom 58 58% less(prenominal) Noisy 0 0% separate Availability 0 0% All of the above 42 42% issue forth. cultivation egress of 100 respondents, 58 persons verbalise that they preferred Honda Motorcycle due to provide expenditure, and 42 persons arrange that they purchase Honda motorcycle because of all these qualities which follow are present in the motorcycle. So we can say to the highest degreely people purchase Honda motorcycle because of Fuel consumption. Q. 7 have you employ any other daub of Motorcycle? RESPONSES % years Yes 45 45% No 55 55% numerate 100 100% windup When we asked this question, 45 respondents verbalize that they used other brand of motorcycle eon 55 persons told us that they neer used any other brand of Motorcycle. Q.8 If yes then what is the reason of change? RESPONSES % board Fuel consumption 40 88. 888% Spare part availability 0 0% Any other mention 5 11. 111% a dd together 45 100% finish In reaction to this question 40 respondent verbalize that they have change antecedent motorcycle with Honda motorcycle because flatulency mean(a) per liter of previous motorcycle is very low as opposed to Honda motorcycle and 5 respondent verbalize that any other mention handle there machines are not good open and etc. Q. 9 What is median(a) coverage of your Motorcycle per liter? RESPONSES %AGE 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%.Total 100 100% terminal In the regard of this question, 15 person verbalise that their bike cover 41-50 km per litter dapple 60 respondents utter 51-60,and 25 respondent ordain 61-70. So I can say it is a main factor of Honda bike. Q. 10 Do the costless parts easily available? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% purpose When I asked this question, response to this question is 100% in favor. The respondents express they have to never face any caper because the spare parts of Honda M otorcycle are easily available. So it is also a main cause that Honda motorcycle has an edge on other Motorcycle. Q.11 Do you sound off that force out consumption mask your purchase decision? RESPONSES %AGE Yes 91 91% No 9 9% Total 100 100% outcome In the response of this question all respondent state that elicit consumption have-to doe with their acquire decision. They express we can save our money. Because expense of this motorcycle is less as compare to other motorcycle. Q. 12 If Yes then how oft? RESPONSES %AGE actually very a good deal 60 65. 94% High 20 21. 98% meek 0 0% practice 11 12. 1% Total 91 100% Conclusion bulge of 100 respondent 60 verbalise that can consumption come to their decision very much opus 20 utter that it is high require on their decision.While 11 tell that fuel consumption has ruler affect on their decision. Q. 13 Do you think the legal injury of motorcycle affect your buying decision? RESPONSES %AGE Yes 56 56% No 44 44% Total 100 1 00% Conclusion In the response of this question, 56 respondent are those state that toll affect their buying decision time other 44 respondent told that price does not affect their purchasing decision. Q. 14 If yes than up to what extent? RESPONSES %AGE High 32 57. 15% Normal 22 39. 29% Low 2 3. 58% Total 56 100% ConclusionOut of 56 respondents are those who verbalise that price affect their purchasing decision, 32 persons  utter price has high affect eyepatch 22 respondent express that price has normal affect and finally 2 respondent said that it has low affect on their buying decision. Q. 15 Do the mechanics easily available for the emend of Motorcycle? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion When we asked this question the entire respondent said that mechanics are easily available for the repair of Honda Motorcycle.So it is also a main factor that Honda Motorcycle captured the market and shell out all over the country. Q. 16 What is the re bargain apprize of Honda motorcycle after(prenominal)(prenominal) four eld?RESPONSES %AGE More then fractional price 70 70% adequate to half price 29 29% Less than half price 1 1% Total 100 100% Conclusion Honda Motorcycle is a change deposit bike. You can cash it at any time. When we asked about the re barters agreement value all respondent said that they preferred Honda Motorcycle because it will be sold more than half price. well-nigh respondent said that they sold Honda motorcycle more than their lord price. So it is an important factor of Honda Motorcycle. Q. 17 What is the performance of its shocks? RESPONSES %AGE really good 25 25% right 55 55% Normal 20 20% spoilt 0 0% truly ill 0 0%.Total 100 100% Conclusion In response to this question, 25 respondent said V. hot, 55 said Good and 20 people said the performance of shocks is normal. So we can say that the over all performance of shocks is good. Q. 18 What is the performance of its engine? RESPONSES %AGE very Good 25 25% Good 70 70% Normal 5 5% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion 25 respondents said that performance of engine is V. Good 70 respondent said good while 5 person said normal. So it is a main cause due to which Honda Motorcycle captured the market. Q. 19 How is its electric car car system (cdi) ?RESPONSES %AGE Very Good 14 14% Good 40 40% Normal 45 45% Bad 0 0% Very Bad 0 0% No (cdi system) 1 1% Total 100 100% Conclusion 14% respondent said V. Good, 40% said good and 45% respondent said Normal electric system and 1 respondent said that he has no cdi system I his motorcycle. So over all we can say that Honda electric system of Honda Motorcycle is good. Q. 20 How is the pick up of Honda Motorcycle? RESPONSES %AGE Very Good 5 5% Good 20 20% Normal 75 75% Bad 0 0% Very Bad 0 0% Total 100 100% Conclusion 5% people said that pick up of Honda Motorcycle power sV. Good, 20% said good and 75%.respondent said its pickup is normal. From this result we argue that Honda motorcy cle is economical bike for the people. Q. 21 Is it a equilibrize bike? RESPONSES %AGE Yes 100 100% No 0 0% Total 100 100% Conclusion From 100 respondent all the respondent said that it is a Balanced Bike. So we can conclude that it is balanced bike. Q. 22 Have you seen any Advertise of Honda Motorcycle on TV or any other media bid Newspaper, journal etc? RESPONSES %AGE Yes 80 805 No 20 205 Total 100 100% Conclusion Out of 100 respondents 80 says that they have seen the advertising of Honda motorcycle and 20 says that they havent seen it.So we can say that most of the people have seen the forcement of Honda Motorcycle. Q. 23 Whether the publicizing of Honda Motorcycle is Impressive? RESPONSES %AGE Yes 30 37. 5% No 50 62. 5% Total 80 100% Conclusion In the response of this question 37. 5% respondent said that advertisement of Honda CD 70 is impressive while 62. 5% said that it is negative. So, we can conclude that advertisement is not good of Honda motorcycle. Q. 24 Do you t hing the advertisement affect your purchasing decision? RESPONSES %AGE Yes 10 12. 5% No 70 87. 5% Total 80 100% ConclusionOut of 80 respondent 10 said that advertisement affect their purchasing decision while 70 said advertisement has no affect on their buying decision. Q. 25 Do you think the market value affect your purchasing decision? RESPONSES %AGE Yes 95 95% No 5 5% Total 100 100% Conclusion 95% respondent said that market value affect their purchasing decision while 5% said in No. Honda motorcycle is such motorcycle which we can sell it at any time. So it is a main cause Honda motor has an edge on other motorcycle. Q. 26 Are you conform to with company after sales service? RESPONSES %AGE Yes 75 75% No 25 25% Total 100 100%.Conclusion In the regard of this question 75 respondents said that they are satisfied with after sales service while 25 respondents said that they are not satisfied. Q. 27 Have you any suggestion about motor cycle to the company? RESPONSES %AGE Yes 30 30% N o 70 70% Total 100 100% Conclusion 30 respondents give different suggestion they said that company make it heavy, Improve the equality make it advanced(a) reduces the prices of spare parts etc. while 70 respondents give no suggestion. Q. 28 What is your education? RESPONSES %AGE Metric 10 10% F. A. 30 30% B. A. 40 40% Masters 20 20% Uneducated 0 0% Total 100 100%.Conclusion In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can say educated people mostly used it. Questionnaire For Dealers Q. 1 Why you preferred the enfranchisement of Honda Motorcycle? RESPONSES %AGE Incentive to dealers 0 0% Easily dealership available 0 0% Much sale 3 100% Total 3 100% Conclusion Out of 3 dealers, all of them preferred the dealership of Honda motorcycle because its sale is more than other motorcycle. Q. 2 How is the tri besidese requirement for its dealership? RESPONSES %AGE High 1 33. 333% Low 0 0% Normal 2 66. 667% Total 3 100% Conclusion1 responde nt said that its security requirement is high, while 2 respondent said that security requirement is normal. Q. 3 How much the incentive given to you? RESPONSES %AGE Very much 2 66. 667% Much 0 0% Normal 0 0% Less 1 33. 333% Total 3 100% Conclusion 2 dealers said that for its dealership a very much security is required and while 1 say that less security is required for its dealership. Q. 5 Do you advise your family members, friends to purchase it? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% Conclusion When we asked this question from dealers, the response is 100%.They said that which thing they sale they must advertise for it. Q. 6 Why people purchase it? Because of RESPONSES %AGE Fuel consumption 2 66. 667% Spare parts availability 0 0% Four stroke 0 0% All of above 1 33. 333% Total 3 100% Conclusion In response to this question, 2 dealers said that people purchase it due to fuel consumption, and 1 dealer said that people preferred it because all these qualities are in this m otorcycle. It is a four stroke, spare parts easily available and also fuel consumption is less as compare to other motorcycle. Q. 7 Do you chip shot the bike before its sale? RESPONSES %AGE Yes 3 100% No 0 0% Total 3 100% ConclusionIn response to this question all dealers said that they check the bike before its sale. Q. 8 How much are your monthly Sale? RESPONSES %AGE 1-10 0 0% 11-20 0 0% 21-30 3 100% Total 3 100% Conclusion In reply to this question all the dealers said that their monthly average sale is between 21-30. Q. 9 How much profit you get on the sale of a bike? RESPONSES %AGE 1000-2000 0 0% 2001-3000 3 100% More than 3000 0 0% Total 3 100% Conclusion All the dealers said that there profit is between 2001-3000 from the sale of each motorbike. Q. 10 What is the behavior of its user about it? RESPONSES %AGE Good 0 0% Very Good 3 100%.Normal 0 0% Total 3 100% Conclusion All the dealers said that the behavior of customers is very good towards Honda Motorcycle. Q. 11 What step you have taken for its onward motion? RESPONSES %AGE non taking steps for its promotion 0 0% Motivating the people & suggestion to the company 3 100% Total 3 100% Conclusion We are taking too legion(predicate) steps. We are increasing sales promotion effort. We are also increasing the advertisement of Honda Motorcycle. We are also tried to affect the people to purchase it. We held seminars with the help of company and also use P. R and tell the people its advantage. Conclusion Conclusion.After conducting the research we can say that Honda motorcycle is winning and popular in people because of the pastime reasons Spare Parts Availability The spare parts of Honda motorcycle is easily avilavble in the market. If some transmutation occurs and due to that fault customers has to replace a particular parts, Which is easily available in the market, so customer has to face no problem. It is a main factor due to which Honda motorcycle is too much popular. Resale Value The customers are powerfully satisfied with the resale value of Honda motorcycle. The user can easily sale it more that half price at which he purchased.Some time the user of Honda Motorcycle sale it greater that price at which they purchased so it is a fact users agree with its resale value. accelerator Average The accelerator pedal average of Honda motorcycle is also very good. In the low gear its average is very good and more than 70 km per litter. After some time its average decrease but not too much. The minimum petrol average of Honda motorcycle is 50 match to our survey. It is a very good petrol average. supporter And Maintenance The mechanics are easily available for the repair of motorcycle and they also trained in their work. So consumers have to Face no problem of service and maintenance.After Sale Service The company gives free service after sale of motorcycle. imputable to this customers are satisfied with its after sales services. Pick up The pick up power of Honda Motorcy cle is good. The pick up power of other motorcycle is very low as compare to Honda Motorcycle. 4Strokes This quality of Honda Motorcycle make this product different from others motorcycle. It is only 4 stroke motorcycle. Electric System The electric system of Honda Motorcycle is also to much affective. Design The management of Honda motorcycle changes the design of motorcycle at the time.Honda Company set upd or replaced 113 models of motorcycle with in 18 months, other companies are not able to introduce new model so quickly. Due to this factor Honda motorcycle is popular. Others When we asked questions to the customers about the bike, most people said that it is a balanced bike. They showed satisfaction on the meter performance, shocks reliability and speed. One more factor we entangle during our survey is that mostly students and Govt. servant like Honda motorcycle and it is more popular in highly educated person the age group 20-25 years and income Rs3000 to 5000.