Porters Five Force Analysis for Paint Induatry

For a dominant paint manufacturing company which is spread allover India, topical anaesthetic players act as a very great threat to them. With a small place for factory and an effective distri onlyion system the topical anesthetic players may pose themselves a huge competition for these nationalized companies. As the topical anesthetic players do not mind quality but sell products for twopenny-halfpenny rates they grab more attention of middle class large telephone number in India who are of majority. But if the major company has a huge brand name with quality product and some marketing gimmicks they hindquarters lure customers even if they have high prices.Power of suppliersAs say above the topical anesthetic players are more or less who get starteded as suppliers for the monolithic companies. As the required number of raw material are more in preparation of paint if these suppliers come together and start making end products the pose themselves as huge threats.Power of buyersAs this being a competitive manufacture with multinational players, national players, local players the buyer has a lot of options to his disposal. Switching cost is also not high. The contractors and painters also play their role, as they will tend to buy from peck who give them incentives. So the companies should always be on toes in retaining the exist buyers by some effective reward or marketing system. handiness of substitutesThe likelihood of availability of substitutes in this industry is less. But the varieties of products are more. This is where big players have an edge over local players. With different kinds of paints available in market to manufacture all kind you need huge factories but the local players will have a small unit which essentially manufactures not mare then a few variants.Competitive competitorAs mentioned before the rivalry is very high with n number of makers in the market and n number of takers in the market. If the construction industry is on a downward slope then it affects this industry a great deal.