Huella Proposal

Founded in 1999 in Kuala Lumpua, Malaysia, Huella Online Travel was an Internet locomotion portal targeting Greater China and Asian Pacific. Huella online travel agent is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. Huella s Hong Kong was launch in 2000. Up to 2004, the revenue growth in Hong Kong had been less(prenominal) than expected. Huella grocery share in Hong Kong to be only 4% compared 9% in Singapore.This time, Huella extremitys set up a whole new market research to get a depth insight into Hong Kong online travel market. 2- OBJECTIVES OF THE field of operations The previous research is very useful in exploring how people awareness of the Huella brand, however they are not conclusive of the public perception in Huellas target market. In my opinion, we should conduct a research ma rketing strategy for Huella using a quantitative approach. From this research we should be adequate to advert customers, competencies and competitors. Research Objectives To identify demographic, economic, lifestyle, and traveling desire in Hong Kong market. To reckon a match between consumers needs and how Huella online travel agents can be able to match these needs To identify main attributes of online travel agents that put forward to the target market To assess the target markets get intent and purchase habits To determine promotional efforts that appeal to the target market To determine the price sensitivity of the target market for online travel agents To identify ideal channels to market the brand in Hong Kong To identify disputation in Hong Kong travel agencies including brick-n-mortar agents and online agents. SAMPLING Another part that is very important, how the try out is done. Personally, I strongly recommend using online survey and face-to-face interviews because Huella is an online business. just online survey usually has low responds so I also want we have face-to-face surveys that allow be more effective because Hong Kong is a small territory and high population. We can collect primary entropy by survey research and behavioral data. taste planSampling size 300 Sampling unit white collar, young professional, noncitizen travelers in Hong Kong. Sampling procedure randomly Method survey and behavioral data Demographics age between 18 years old to 40 years old. Gender male and female Professions general Geography Tsim Sha Tsui, Mongkok, provide Bay Contact methods online survey, face-to-face. 3- ANALYSIS AND REPORT The result from this research will be put in power point and hard reduplicate format.