Philippines Country Sales

According to Yahoo Philippines Country Sales Director, Arlene Amarante http://thenewmedia.com/state-of-online-advertising-in-the-philippines-yahoo-phs-arlene-amarante/ that:â€Å"The online advertising industry here in the Philippines is in a state of rapid growth. While there is still much evangelization to do, the market players – both advertisers and advertising agencies – are now asking the more relevant questions unlike 3 years ago. They now start to ask: How do we start? How do I integrate online with my existing campaign? Can it work for a brand or industry like mine? How do I measure my success? These questions tell us that it is no longer about why advertisers should be online; it is about maximizing their advertising dollars and using online the right way.And, while online is still at a 26% penetration level, we see that the landscape is further paving the way for increased and rapid exponential growth – new broadband products, increased broadband pene tration, rise of internet mobile, rise of smart phones and the proliferation of low-priced PCs. Consumer behavior support the phenomenon. They are no longer dictated by traditional media alone; they immediately search for brands prior to a purchase. They are no longer looking for yesterdays’ news; they want to know what’s happening now. They are no longer waiting for brands to come and communicate to them; they are starting the conversations. Online advertising is now a powerful force that no one can no longer deny.†According to Mark Chaves, director of media intelligence solutions at SAS, http://www.studymode.com/essays/Local-Studies-1071666.html that:â€Å"Consumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers aren't just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty,† â€Å"SAS Social Media Analytics helps m arketers combine data from online conversations with other data, such as a company's customer relationship management software, to build a more complete picture of each customer and then use these analytically-driven insights to predict and act,†Chaves added.According to LiveJournal,http://www.aijc.com.ph/survey_internet_access.pdf that:â€Å"The Philippines ranks seventh among the top 15 countries where blog hosting is popularly used. There are presently 39,274 Filipino bloggers under this hosting site.†LOCAL LITERATUREAccording to Josefina Estolas in the book Fundamentals of Research (1995) http://www.studymode.com/essays/Review-Of-Related-Literature-And-Studies-177904.html that:â€Å"In exploration, we find new techniques, new knowledge, even develop new substances, gadgets, equipment, processes or procedures, imagination and skill is employed by the researcher. The commodities, new devices, services, in technology are needs of man for a better fuller life which is the concern of the research. These useful arts are the products of the technological environment and the end-user is society in general†.According to Jeffrey A. Hofer on Modern System Analysis and Design (1996), http://www.studymode.com/essays/Review-Of-Related-Literature-And-Studies-177904.html that:â€Å"Science and technology are essential for national development and progress. The State shall give priority to research and development, invention, and their utilization, and to science and technology education according to the 1987 Philippine Constitution (Article XIV, Section 10).Since computer power  was the critical resource, efficiency of processing became the main goal. Emphasis was placed on automating existing process such as purchasing or paying, often within single department.† According to Abraham Silberschatz, Database System Concepts (1999) http://www.studymode.com/essays/Review-Of-Related-Literature-And-Studies-177904.html that:â€Å"A major purpose of a database system is to provide users with an abstract view of data. That is the system hides certain details of how the data are stored and maintained.†Foreign Studies According to Ajzen and Fishbein (1980), http://www.ukessays.co.uk/essays/marketing/the-literature-review.php that:Attitude is defined as â€Å"a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object†. It is the mental and physical respond that involve beliefs, feelings, values and predisposition to act in certain ways.According to Davis (1989), http://www.ukessays.co.uk/essays/marketing/the-literature-review.php that:In the earlier studies, perceived usefulness is defined as â€Å"the degree to which a person believes that using a particular system would enhance his or her job performance†.According to Koufaris 2002, http://www.ukessays.co.uk/essays/marketing/the-literature-review.php that:Replaced the term â€Å"personal involvementà ¢â‚¬  into â€Å"product involvement†. In this research he used product involvement instead of personal involvement to point out the same concept and defined as â€Å"individual motivation regarding an object where that motivational state is activated by the relevance or importance of the object in question†.Foreign Literature According to Levy and Malaviya (1999) http://www.ukessays.co.uk/essays/marketing/the-literature-review.php that:Indicated that effectiveness of advertising is â€Å"persuasion does not rest within advertising messages per se and it depends on certain mental processes that as ad recipient invokes†. Generally, advertising effectiveness is described as being â€Å"a hierarchy of effects† (Vakratas and Amber, 1999). In the other word, changes of consumer perceptions by the information in the advertisement will lead to a change in their behaviors.According to Palanisamy and Wong (2003)http://www.ukessays.co.uk/essays/marketing/the-liter ature-review.phpthat:â€Å"When the consumer has a sense in what they believe is a quality price, quality of service, quality of interaction of the service and image of the business is explained as their expectation. When consumer expectations increase or decrease that effectiveness of advertising would change accordingly as this is a proportional relationship.†According to Tomsen and Faith (2003) http://www.ukessays.co.uk/essays/marketing/the-literature-review.php that:â€Å"Growing capabilities of interactive devices and fuel innovation set the consumer expectations. Consumer will develop new expectations about the new technology itself, services and network that support the technology. Acceleration of the development of the new technology and service providers is to fulfill the need of consumer shifting expectations. Likewise, evolution of technology is derived from the interactive consumer expectations. In this context, evolution of technology is seemed as evolution of i nternet advertising. Quality, reliability, convenience, attractive appearance and superior technology are the expectations of the consumers.†

Asoka: Ruthless Conqueror or Enlightened Ruler? Essay

Prior to the ruling of Emperor Ashoka, kings, emperors, and rulers were rarely thought to be representations of God. Ashoka was the ruler of the Mauryan Empire which stood in India from 273 BCE to 232 BCE. The Mauryan Empire included most of India’s grounds as well as what is now known today as Bangladesh and Pakistan. Once conquering Kalinga, Asoka sought to find a Guru, seeking enlightenment. After sitting beneath the Bodhi tree, Asoka became a more fulfilling leader. Throughout Asoka’s life, he had proven himself to be an enlightened ruler by seeking Buddha, creating the Asokan edicts, and acting out on his best interests for his people. Asoka quickly became converted to Buddhism as a result of the Kalinga war. At the conclusion of the war, Asoka sought a Guru due to feeling a great crisis (document C) along with a stirring remorse for his prior actions. He was now setting high ideals for himself, the ideals of power and peace. Once under the Bodhi tree, Asoka gave rich gifts to the poor. Asoka also consulted with local communities about proper governance about good conduct (also document C). By seeking Buddha, Asoka proved his underlying remorse for the war and with his growing understanding, he was able to begin reforming his mind as a political order. Asoka wished to make up for his mistakes with the Kalinga war, therefore reversing his viewpoints and moving forward (document C). Soon after, there was no longer opposing power within the Mauryan Empire, as document B informs, â€Å"Furthermore there was now no opposing power withing the empire. The people of the frontier were generally too weak to consider a war against him.† Asoka recognized this and created a series of edicts. Document C was written by historian Michael Wood. Due to the source being a historian, his point of view comes from another persons views, these views being that Asoka was an enlightened ruler because, â€Å"Asoka gave rich gifts to the poor.† With Asoka’s growing desire for political order, the 33 edicts were created. The edicts were engraved on pillars (pillar edicts) and on walls or boulders (rock edicts). Asoka made each of the edicts focus on different aspects most important to the people of India, or what should have been most important in Asoka’s opinion. The edicts explained his political aspirations for his empire, urging others to follow his enlightening example. The map in document D shows that the edicts were scattered throughout India, appearing on dozens of pillars, walls, and/or boulders throughout India, Nepal, and Pakistan (document D). Asoka’s purpose was to constantly have the laws announced or presented to the people. Document D easily proves that Asoka takes the level of the commitment to his laws extremely seriously and wants what is best for the people because the laws included edicts concerned with health and the environment, faiths and honors, and promoted welfare, etc. Asoka’s edicts expressed his vows to care for his people such as Rock Edict VI, vowing, â€Å"†¦ I consider that I must promote the welfare of the whole world†¦ indeed there is no better work than promoting the welfare of the whole world. And whatever may be my great deeds, I have done them in order to discharge my debt to all beings.† (document D). Document D is a phenomenal source because it is Asoka’s point of view. With the words of Asoka’s edicts, we can see his true nature and expectations. From the edicts, Asoka comes off as genuine, caring, thoughtful, and a hard worker for his people. An excerpt from the edicts of Asoka states, â€Å"†¦, it would weigh heavily on the mind of the Beloved of the Gods [Asoka].† (document E). The edicts are Asoka’s messages that have traveled far and wide with Asoka being loved by the Gods. Asoka was instilling this into the minds of the people of his empire but Asoka was confident enough to hold himself to high standards and was well prepared to take on the responsibilities of being a God-like-figure to the people. Document E also states that, â€Å"The Beloved of the Gods believes that one who does wrong should be forgiven as far as it is possible to forgive him.† This made Asoka feel as though the war he created was acceptable because he believes everyone should find it possible to forgive him as he sought Buddha and perched beneath the Bodhi tree. As a result of the Kalinga war, Asoka was converted to Buddhism. Throughout his ruling of the Mauryan Empire, Asoka set extremely high ideals for  himself, the ideals of power and authority balanced with peace. With the creation of his 33 edicts, he taught people to live, emphasized compassion towards animals and nature, and spread teachings to strengthen family ties along with the existing social classes (document F). After the war concluded, Asoka spent much of his time trying to make-up for his â€Å"mistakes† of the Kalinga war. In his edicts, Asoka vows to care for his people (document D). â€Å"Asoka’s pillars of stone containing the inscriptions speak magnificent words†¦Ã¢â‚¬  (document F). Asoka also devoted himself to spread the teachings of Buddha to the people after discovering the enlightenment Buddha’s teachings had given him. All of the documents together shape Asoka to be a very enlightened ruler. He always put the best interest of the people first and wished to educate them on the peace-seeking of Buddha. In order to better understand Asoka’s true personality, characteristics, humane and nature, it would be of great convenience to be provided with an additional document from a civilian whom lived during the time of Asoka’s ruling and walking past the edicts everyday. It would be very insightful to get into their thoughts and grasp their beliefs and their gained knowledge provided by the edicts.

A Biography of the Fish That Changed the World

I chose the book Cod: A Biography of the Fish That Changed the World. As the title suggests, and the author, Mark Kurlansky, explores, a simple fish, more specifically, cod, has an importance that has been proven throughout history. The prologue is set in Petty Harbour, a town in Newfoundland and tells a story of three experienced fishermen, Sam, Leonard, and Bernard. They are participating in the Sentinel Fishery which was an attempt to help scientists and fishermen work together to measure the supply of cod. Their boat was to catch as many cod as they could and measure and tag them. A second boat was to catch exactly 100 cod and open them to identify their age and sex. For three men who fishing was their life hobby, you would think this would be an enjoyable job, but in actuality, it was a result of the Canadian government shutting down groundfishing in order to control fishing operations as to preserve the quantity and life of the cod. The book unfolds in three parts and each part has multiple chapters. Part One, entitled A Fish Tale, begins by describing the Vikings as the first known fishermen of cod. The Vikings ability to travel long distances and discover new places was due to their skill in air drying the cod. This form of curing fish preserved the cod and allowed them a food source that did not spoil quickly. Furthermore, the Basques, who were a mysterious group, were able to maintain their independence because they had a strong economy which was a result of adding salting to the airing process as a means to preserve the cod. This allowed them to travel long distances, monopolize on catching cod on their secret waters and in addition, were able to heavily trade cod. This section also talks about different areas arguing over access to different waters, the attempt to regulate trade and explorers claiming land. Cod was the common item that resulted in the hostility among these topics. The book goes into great detail of how North America was explored by multiple Europeans. The rise and fall of power by the French, the English and the Germans are discussed, as well as slavery, wars, trade, and taxation. All of this important history is linked to the codfish. The catching, the selling, the trading, and the monopolizing of waters all contributed to the development of the colonies, and because of this fish, the book suggests cod was the fish that changed the world. This section also covers details about the actual fish including how cod live, how they reproduce, and what they eat. Cod are not strong, nor fast and swim with their mouth open. Consequently, they can be caught without bait because they swallow anything that fits in their mouth, including jiggers and they don't put up a fight with the fisherman. They are great sources of protein, especially when dried, and there is no waste on the fish. There are ten families of cod and include over 200 species. The Atlantic cod is the most popular and produces the highest financial return as well as the greatest status amongst fishermen. Part Two, Limits, focuses on two subjects. First, it discusses the dangers of fishing for cod. It elaborates on the terrible conditions including cold temperatures, fog, currents, lack of sleep and equipment injuries. It is said that more fishermen have been lost at sea than men died in the wars. These deaths are a result of boats getting lost at sea, sinking, and men falling or being swept off the boats. These fishermen take the risk because fishing means economic survival. Secondly, this section of the book presents the conflicting theories of biologists between overfishing and the natural resource of cod being invincible. Those fearing the depletion of cod suggest it is because of better techniques (longlining and gillnetting), increasing technology (chronometer, telegraph, and freezing) and modernization of boats (engine and steam-powered and motor ships) and equipment (sonar and spotter aircraft). As a result, nations began to claim their coastal waters which started at three miles and by 1975, after three cod wars, was expanded to 200-mile limits.Part Three, The Last Hunters, outlines quotas and moratoriums implemented in the later history in order to seek the prevention of cod depletion. As a result, fishermen and fishing communities paid the price. One aspect of Canada's moratorium developed a monitoring program which brings the book full circle to the prologue where Sam and his friends were working as part of the Sentinel Fishery. From governments to fishermen and all the scientists and councils in between, everyone has their own opinion on whether or not the cod will replenish themselves to a number that will allow economic gains. The reality is that costs were greater than revenue and as a result, overfishing became a complex global problem that forced fishermen to find other jobs. As a result, fishing communities drastically changed. One of the book's arguments is that of nature being infinitely endless versus the concept of overfishing depleting the cod stock. The topic of conservation, or lack of, can be paralleled to these conflicting concepts. As outlined in this assignment, conservation is defined as the management of a resource or system to sustain its productivity over time. In this case, I will address the conservation of cod and how the supply was managed, or mismanaged, throughout history up until the time this book was first published in 1997. As the book's title simply states, cod has changed the world. More complexly, it allowed for a food source and financial stability throughout most of history. I would conclude that the majority of the 1800s, conservation wasn't considered necessary. The prominent philosopher, Thomas Henry Huxley, was on multiple fishing commissions, spoke internationally, and persuaded government bodies that it was not possible to overfish for cod. Despite what fishermen had thought, Huxley proclaimed that cod will always reproduce at a faster rate than caught. It wasn't until after his death that the British government admitted that overfishing was indeed occurring. This was in 1902 and was the first the book mentions the concern, which remained a focus throughout the 1900s and the rest of the book. It wasn't until 1949 that the International Commission for the Northwest Atlantic Fisheries was organized to begin addressing ways to regulate the growing fishing industry. This is the first conservation was considered on a global level. Several examples of conservation unfolded throughout the next 50 years. Setting limits and waters were not always agreed upon throughout various nations, but all began to recognize the problem. The Magnuson Fisheries Conservation and Management Act in 1976 developed the 200-mile conservation zone. The goal was to eliminate foreign fishing, reduce overfishing, and allow the cod stock to replenish. The European Union Common Fishing Policy was put in place in the 1970s as well. The policy outlined very specific quotas per boat, species, area and time frame. It was in 1992, that the Canadian government established a moratorium that shut down groundfishing along the east coast. One component of the moratorium was the development of Newfoundland's Sentinel Fishery which I referenced earlier. These types of programs were implemented to monitor the cod stock. Here in the US in 1994, the National Marine Fishery Services reacted to their findings that the cod stock was rapidly declining. Further conservation measures were seen in the restricted number of days that vessels were allowed to groundfish. The original 139-day restriction was then lowered to 88 days within two years based on the fact that numbers continued to decline. Furthermore, the monitoring systems were an attempt to sustain the cod for future generations. In this particular case, I feel conservation and sustainability go hand and hand. In an attempt to sustain the cod, the controversial idea of fish farming is discussed. Fish farming is when cod are enclosed in an area and fed to fatten them up. Maybe, in theory, this seems to be a solution, but scientists suggest that farming comes with consequences. Because of how the cod are farmed, they are often unable to adapt when they are released inshore for spawning. Although conservation wasn't a concern in the first half of the book, the second half discussed limits as a means for conservation. Examples of limiting areas of fishing, limiting numbers of fish caught and limiting the number of days allowed to fish were evident but also challenged as maybe a little too late forthcoming. The second topic I would like to discuss is that of a hazard. As outlined in this assignment, a hazard is defined as an object, condition, or process that threatens individuals and society in terms of production or reproduction. I would like to suggest that the process of overfishing is a hazard that this book unfolds throughout history. Overfishing is simply when cod are caught at a faster rate than they can naturally reproduce. The author suggests that man is part of the natural world and the two can't separate themselves, and in this case, the activity of overfishing is driven by man. Cod provided a source of protein and a financial stability to many nations. As populations increased, the demand for cod increased, and consequently, the industry became competitive in nature. Because of this, fishing for the Atlantic cod became commercialized, and although nations modernized at different speeds, the goal for all was to catch more. As early as 1815, the French used the technique of longlining. Although it was expensive because of the amount of bait that was used, it was the first advancement from handlining and allowed for numerous fish to be caught at once. From there, bottom dragging became popular and although it was an effective method of catching a lot of cod at once, it was also damaging to other fish that got caught in the net. In addition to improved techniques, curing methods advanced and freezing methods were developed. Technology advancements included the chronometer and telegraph which both improved navigation, and sonors and spotter aircraft aided in spotting cod schools. Fishing boats advanced from oars and sails to steam-powered to motorships. All of these advancements aided in the overfishing and consequently became a hazard. Scientists argue that you can't predict nature and there is no way to tell if and when, as well as, how long it will take to replenish the cod stock. For this reason, I suggest overfishing to be a hazard. The depletion of cod has ramifications on today's society. Fishing communities have suffered as fishermen have been displaced and forced to find other work, and the economy of these towns do not have the same stability as they once did. In addition, cod was a nutritional food source and my guess is that is will become an expensive delicacy. Cod was a constant thread throughout history, and its importance is indisputable. This book provided me with knowledge of the species, as well as how this simple fish connected nations across the northwest region. Conservation attempts were outlined after the concept of overfishing was identified as a concern. The hazard of man overfishing was proven as history unfolded and technological advancements developed. In addition to all the great detail this book provided about cod, the fish that changed the world, the tales, recipes, and pictures brought life to the subject.

American Nursing Idol Research Paper Example | Topics and Well Written Essays - 2000 words

American Nursing Idol - Research Paper Example The paper will include description and discussion of different aspects of this contest that will allow a comprehensive understanding of nursing theorists and theories in an innovative manner. JUDGES I do not know you or your group members so you will have to fill out this section. THEORISTS IN FINALS Dorothy Johnson First finalist of the American Nursing Idol contest is Dorothy Johnson, a famous nursing theorist who has played a significant role in defining the field of nursing and especially, the role of nurses. In particular, Dorothy has put enormous efforts in indicating the significance of care of nurses on patients with her model of nursing care in the year 1968. She defined nursing as â€Å"the efficient and effective behavioral functioning in the patient to prevent illness" (Basavanthappa, 2007). In addition, she stated that nursing was â€Å"concerned with man as an integrated whole and this is the specific knowledge of order we require† (Basavanthappa, 2007). ... Dorothy (Basavanthappa, 2007) has indicated that a nurse’s behavior should be in accordance with requirements of a society, and secondly, a nurse should be capable of bringing an alteration in the behavior of patients that may subsequently result in support to the biological components. Thirdly, a nurse’s goal is to ensure benefits to the patients during the period of sickness with the application of knowledge and expertise of physicians (Basavanthappa, 2007). Lastly, behavior of nurse should not in any way cause unessential shock or suffering to the patient during the same period. Virginia Henderson Virginia Henderson is second finalist of the American Nursing Idol who has given huge competition to her opponents with her concept of nursing. In particular, Henderson’s work is inductive, and a derivation of her education and experience (Timby, 2008). One of the significant characteristics of her concept is emphasis on independence of patients while they are in the healthcare settings, as she indicated that such independence enable patients to recover soon and adjust to normal settings after the process of hospitalization. According to her, nursing is â€Å"assisting individuals to gain independence in relation to the performance of activities contributing to health or its recovery† (Basavanthappa, 2007). In addition, her concept is a categorization of fourteen constituents that she believed essential for the fulfillment of human needs. Besides fourteen components, Henderson identified the role of nurses in three aspects: â€Å"substitutive (doing for the person), supplementary (helping the person), and complementary (working with the person)† (Klainberg & Dirschel, 2009). Moreover, it is an observation that before Henderson, there was no distinction

Radio report about jazz Essay Example | Topics and Well Written Essays - 750 words

Radio report about jazz - Essay Example The instruments played during their Live concert in Belgium in 1958 included trumpet, saxophone, piano, drums and Bass guitars. The concert starts with drums by Art Blakey followed by the rest of the band blowing their saxophones and playing their pianos. The song is classified under cool jazz characterized by hard and fast sound similar to that of Bebop. Such music was popularized by Lester Young between the 1940s and 1960s (Goldersher 83). However, the roles played by instruments differed significantly. For example, drums were accompanied by sticks while walking bass was complimented by Art Blakey in assistance with Lee. The piano was meant to raise the tempo of the cool flow of the song. This is unlike achieving neutrality of sounds through the hard and fast sounds of the drums and saxophone. Moanin’ is also a jazz piece done by Art Blakey & The Jazz Messengers. It was performed in 1958 in the famous Belgium concert. Musicians in the entourage included Bobby Timmons, Benny Golson, Lee Morgan and Jymie Merritt. Instruments, on the other hand, entailed piano, bass guitars, tenor saxophone and trumpet. Moanin’ is a fusion of swing and Hard Bop. Swing was popularized by Duke Ellington because of several band members as noted in Moanin’. ... Art Blakey & The Jazz Messengers performed ‘I Remember Clifford’ in Belgium in 1953 as part 3 of their ongoing concert. The musicians present were Lee Morgan, Jymie Merritt, Benny Golson, and Bobby Timmons. Instruments included pianos, bass guitars, tenor saxophones, mallet drums and trumpets. Use of instruments in this piece was both distinct and significant in projecting the message in the song. The piece being a mixture of Bebop and Modern Jazz because of sentimental beats used piano to match its beats. Alternatively, bass was applied to increase the vocals of other musicians in the band (Goldersher 87). Conversely, decision by Lee not to sing the song and instead concentrate on the mallet drums gave the piece its modern jazz combination. Horn players, on the other hand, infused beats in between breaks to help the tenor in the saxophone. A Night in Tunisia was another thrilling performance of 1958 in Belgium by The Jazz Messengers and was written by Frank Paparelli an d Dizzy Gillespie. Others artists who performed the song include Jymie Merritt, Benny Golson, Art Blakey, Bobby Timmons and Lee Morgan. Instruments comprised of tenor saxophone, bass, piano, drums and trumpet. However, being Afro-Cuban jazz style, the piece had a fusion of African beats similar to soul music with a modal harmony. It has also a minimal influence of the Bossa Nova genre popular in Brazil and also known as West Coast Jazz. The pianist uses low sounds with muted vocals of the trumpeter to produce looping beats with funk feel (Goldersher 82). Bassists and saxophonists, on the other hand, play their miscellaneous percussion instruments to compliment the ride pattern of the piece. However, Lee Morgan is the most appealing soloist in the group because of his

Management Position Paper Research Example | Topics and Well Written Essays - 1250 words

Management Position - Research Paper Example The purpose of this paper is to describe how companies can use sustainability in their operations strategy. The concept of sustainability is not a fad. It is a sound strategy that can be used by companies to achieve long term success. There many corporations such as Colgate that have implemented sustainability as a long term strategy. Colgate’s long term sustainability strategy is focused on three areas: people performance, and planet (Colgate, 2012). This firm has integrated sustainability into its operations by investing in production technologies that lower its consumption of water and electricity. The world is currently in the middle of an energy crisis due to the high dependence on petroleum. A sustainability practice that benefits companies by lowering its operational costs is energy savings initiatives. There are various alternative energy technologies such as solar and wind energy that can partially or completely supply the electricity needs of a business. Utility comp anies will pay corporations for the excess energy that is produced by these systems. A simple operational solution that can save a lot of money in energy is switching all the light bulbs in a company to LED bulbs. Lowering the gasoline consumption of the fleet of vehicles of a corporation is another sustainable practice that can pay off great dividends. This can be achieved by switching the firm’s fleet of vehicles to hybrid and electric cars. Companies that have their own trucks can apply logistics techniques to minimize the time in transit of the trucks. A way to achieve that is by placing warehouses near the places where the most business occurs. Human resource practices can also help in the implementation of sustainability. Car pooling policies force employees to share a ride with each other. A major environmental problem that our society faces is the excessive amounts of garbage that is produced daily by the actions of individuals and corporations. Luckily sustainability is one of the solutions that can help alleviate the problem. An operational sustainability practice that can be used to improve the profitability of a company is green packaging. Green packaging can be achieved by using recyclable or environmentally friendly materials to package products. Companies that use recyclable material in their packaging are able to save money because typically the majority of recycled materials are cheaper. â€Å"It is now cheaper to recycle an aluminum can into a new can than it is to make one from virgin material, and the same is becoming true for plastic bottles† (Strom, 2012). Engineers can also use ergonomics to design packages that minimize the total use of material. A 5% decreases in total material usage for a company that generates millions of units yearly can represent a saving of thousands of dollars. Sustainability can be applied in the production process of businesses. A lot of industrial processes generate pollution. Companies have to a pply engineering principles to develop production processes that lower pollution. Air and soil pollution are two big problems that must be attended by corporations. It is often challenging to lower pollution and the problem is more complicated and complex than what people think. â€Å"Because industrial activities are so different, one from the other, it is impossible to arrive at any single solution—

Art Tatum Essay Example | Topics and Well Written Essays - 1000 words - 1

Art Tatum - Essay Example In spite of his blindness, though, Art Tatum grew to become one of the great jazz musicians of his time. Tatum’s musical ability manifested itself at an early age. By the age of three, he was replicating music he had heard on the radio on the piano. His parents encouraged him in his music and eventually sent him off at the age of 16 to attend the Columbus School for the Blind. While learning how to read Braille, Tatum also studied music, both at his school and later with Overton G. Rainey, a classic pianist, at the Toledo School of Music. Tatum’s jazz talent was thus primarily self-taught but was good enough to get him his own show on the local radio station by the time he was 18. One year later and Tatum was working at Ohio’s Waiters’ and Bellmans’ Club, playing piano with singer Jon Hendricks. News of the young player began to spread and famous jazz greats such as Louis Armstrong, Duke Ellington, Joe Turner and Fletcher Henderson began dropping in as they passed through town to hear him play. It wasn’t until 1932 when Tatum was 22 that singer Adelaide Hall decided to bring him to New York as her accompanist and his music began to be recorded. The earliest known recording is a 1932 test pressing of ‘Tiger Rag’, which was professionally recorded the following year. The song provides an excellent example of Tatum’s abilities as it features crashing bass notes, flowing cascades on both the left and right hands and a brutally fast tempo that showed off Tatum’s amazing dexterity. Tatum also participated in so-called ‘cutting contests’ while he was in New York, competing against other pianists such as Fats Weller and James P. Johnson for bragging rights that he never lost. Between 1933 and 1938, Tatum traveled around playing his piano visiting many of the large cities with big jazz followings including Cleveland, Chicago, New York, Los Angeles and several locations in England,

English Legal System and Skills Essay Example | Topics and Well Written Essays - 500 words

English Legal System and Skills - Essay Example Jury selection is one of the features that identify its credibility in determining guilt. A random approach to selection reduces potential bias due to conflict of interest among decision makers, unlike in a formal court process in which a presiding judge or magistrate can be predetermined or compromised. Jury selection from the entire population makes it difficult to predetermine the final list of jurors. Juror selection process also provides for exclusion of people with certain traits, which could threaten credibility. Individuals who are under community service sentences and those awaiting trial can be excluded and this eliminates their potential bias due to their condition. People with suspected mental incapacitation or disorder can also be excluded and this eliminates possible irrationality. A jury service can also be deferred if a member of the selected jury faces a technical schedule and this ensures stability of jurors during decision-making. In addition, a juror can be challe nged, as occurred in the case of R v Gough, or even an entire jury, as was in the case of R v Fraser, in order to eliminate threat of bias. A vetting process also follows jury and ensures suitability of each juror for the task.1 (123-130) Advantages of the jury trial also support significance. It involves the public and is therefore likely to gain support from the people than formal proceedings. The public can also easily associate with jury trial and accept its verdict, a factor that is also significant to the correctional objectives of the criminal justice system because convicts are likely to accept their verdicts. The law may also contradict fairness and jury ensures equity instead to strict adherence to the law. In the case of R v Ponting, in which the accused was guilty under law but whose action had good intentions, acquittal was justified because of political stake that could take advantage of the law to

Restaurant design issues Essay Example | Topics and Well Written Essays - 1750 words

Restaurant design issues - Essay Example The problem is in choosing the right kind of lighting. 4. Acoustics can make or break a restaurant. If the restaurant is too loud, then people will not want to eat there, unless the theme is that the restaurant is fun and vibrant. The right acoustics is essential to the success of the restaurant. Concept One of the most important aspects of design of the dining room is what concept is the restaurant going for? The concept is important because all the other aspects of the dining room would play off of this (Walker, 2005). Walker (2005) describes what a restaurant concept is, and how designs might change according to the concept that is conceived by the restaurant designer. He describes concept as â€Å"the matrix of ideas that constitutes what will be perceived as the restaurant’s image† (Walker, 2005, p. 51). A restaurant should aim for a concept that is different than other competing restaurants, while also being better than these other restaurants. The elements of con cept are atmosphere, menu, location, marketing, image and management. Examples of concepts include family restaurants, romantic restaurants, fun restaurants, formal restaurants, and, within each of these broad categories are sub-categories that help further define the restaurant. The concept should be clear-cut, in that the symbols, furnishings, service and everything else about the restaurant should be integrated into the proper image that is conveyed to the patrons about the restaurant. In other words, the restaurant should have some kind of theme, character or purpose (Walker, 2005). Walker (2005) lists some of the concept restaurants that have been successful, such as Planet Hollywood restaurants, Lettuce Entertain You restaurants, and different restaurants that are owned by celebrities. He also states that one of the most successful restaurant chain concepts is that of the Hard Rock Cafe. This was a chain that was founded in London in 1971, and each of the restaurants boasts ro ck ‘n’ roll memorabilia and a generally loud and boisterous atmosphere. Therefore, when beginning with the different dining room elements, one must first begin with what kind of concept the restaurant has. This will dictate the three elements that will be explored further in this essay – color schemes, lighting and acoustics. Obviously, a restaurant that has a concept as a family restaurant would have different lighting, color schemes and acoustics than would a restaurant that is being marketed as formal, or a restaurant that is marketed as fun - such as a Hard Rock Cafe or Planet Hollywood. Color Color schemes is the first element that must be considered. According to Piotrowski and Rogers (1999), color schemes need to reflect the overall concept and type of restaurant, as well as take into consideration the current color trends. The color scheme may be unexpected or traditional – for instance, in a Chinese restaurant, the traditional color scheme is red and gold. Unexpected colors might be mauve and walnut. This can work two ways – on the one hand, unexpected color schemes set the restaurant apart from other Chinese restaurants who stick with the more traditional schemes. On the other hand, this kind of color scheme might turn off the patrons who have come to expect the more traditional color scheme. Piotrowski and Rogers (1999) recommend studying color psychology before deciding upon the restaurant color scheme – certain colors stimulate appetite, other colors are soothing, and

Potential oppotunities n challenges wat doesthe company view as Essay

Potential oppotunities n challenges wat doesthe company view as opportunties and minimize challenges - Essay Example The fast changing environment of technology has necessitated the Hewlett Packard to meet the challenges of emerging new technology in mobile. While HP has been a leader in the computer technology and related areas, it needed to be creative in its diversification and introduce new gadgets to compete with its rivals like Apple Inc, IBM, Sony and Nokia. Palm provided HP with the opportunity to gain a competitive edge against its rivals. The three major opportunities that Palm gained through its merger with HP can be described as below: Brand creation is a major marketing technique that has massive support within and outside the business community and management strategy. ‘Brand building is needed because products are the same’ (Kotler, 2005). The brand name ensures that the product maintains a high standard of excellence at a price that a customer is willing to pay for. Therefore, the brand provides the customer with a quality product which satisfies his needs, making it as one of the key reasons that brands still enjoy the popularity amongst its customers and at the same time, attract fresh clientele. HP is an established international brand and a leader in business computing. Palm is handheld computing device with multiple functions. It is an extremely useful device for executives who are constantly on move and who are looking for gizmos which are small enough to hold in their pockets but powerful enough to be used as computer, or phone or even as an entertainment device, as and when the need arises. Globalization has changed the dynamic of the business and today the professionals need to have all the information at their tip while following a hectic schedule. So the smaller the device which can pack such features, better are its chances of capturing this target group. Hence, Palm’s association with HP would greatly enhance its brand value. Financial considerations are strong motivating factors that promote strategic

Precise Molded Products Case Study Example | Topics and Well Written Essays - 750 words

Precise Molded Products - Case Study Example Also, the company may spend some money on the trainings and additional working hours for the whole department but the results will benefit the company in the long run. It is better to invest on human capital today and have the long-term benefits than save money today and continuously incur losses because of the rejects in the future. The top management will hold a meeting and talk to the members of the quality department and ask them about their problems and concerns about their department, the products, and the company as a whole. After evaluating the problems encountered in the department, professional trainees will hold the training. The training will include team buildings to improve the employees' relationship with each other so that conflicts and communication barriers will be prevented. Second, TQM training will be done because it is now widely used to ensure quality in all aspects of the company. Total Quality Management is also capable of eliminating defects and errors in operations (Stark, 1998). Six Sigma will also be included in the training. This is now a popular trend in management where data-intensive methodology is used to eliminate defects in the company's production ("Six Sigma"). This will help Bob Thomas in lessening the production rejects of the company using systematical approaches. References Six Sig

Three Men in a Boat Essay Example for Free

Three Men in a Boat Essay British humor is often hard to grasp for Indians, with their references and rambling. But Jerome K. Jeromehits the nail on the head with ‘Three Men In A Boat‘ and brings out British absurdities and traditions in a comic way. This book though meant to be a travelogue of sorts ended up, inexplicable as one of the most loved funny stories of all time. And even after 100+ years since publishing, the jokes remain fresh and witty! It outlines the story of three men – Jerome and his two friends, Harris and George and their dog, a fox terrier called Montmorency on their holiday on the River Thames in Oxford, England as the three men suffer from some weird ailment. So they set themselves off on a trip to cure themselves – a boating trip. Apparently, that was quite common in those times, which is around 1889 when the book was published. The travelogue portion is quite apparent as along the trip, Jerome mentions all the villages and landmarks they pass, such as Hampton Court Palace, Hampton Church, Monkey Island, Magna Carta Island, Marlow etc and the few titbits about the culture in those places. But this, though intended to be the main part of the book was overshadowed by the comic instances that cropped up and the book gave up and now is just a humorous tale. Jerome often digresses and starts off random anecdotes and ponders upon life. From friends to friends-of-friends to historic characters, Jerome’s detours truly know no bounds. He gives up brilliant character sketches of not only Harris and George, but of Montmorency also. From how his Aunt Podger used to take a week long refuge at her mother’s place when Uncle Podger donned the role of a handyman trying to fix â€Å"little† things in the house to how the making of Irish Stew from all the leftovers compelled Montmorency to add his bit by bringing a dead-water rat, each episode will leave you giggling in delight. And the best is that it describes the common frustrations of life that you and I go through. The downside of the book is that the return journey back up the Thames is wrapped up in just one chapter which leaves you slightly hurt and bewildered at the sudden ending. But the wry and sarcastic humour and wit with the misadventures, exaggerations, mad caps, twists and sheer silliness in this P. G Wodehouse-y book leaves you pleasantly happy at the end. Of course, one can’t help but read this book in a proper British accent. Be it in their heads, or out loud. And that would be perfectly fine.

What Affects Heat and the Movement of Heat

What Affects Heat and the Movement of Heat Umar Hill Imagine that you are in the kitchen and you are about to bake some cookies. You prepare your cookie dough, tray and oven. You put your tray filled with cookie dough in the oven and in no time the tray starts heating up. After a while, you wouldnt dare touch the tray with your bare hands. It would cause severe damage to your skin. The movement of energy allows the tray to gain energy in the form of heat. The energy that is being taken in by the cookie dough and the tray is all a part of the heat flow that is created when you put the tray into the oven. Heat flow is the thermal energy that is created from the oven going into the tray and exciting the particles that make up the tray. This movement of energy is affected by a few things; one of them is surface area. Surface area is involved in the movement of heat and it affects how fast the transfer is. Knowing how it affects the movement is important to understand ways that heat transfer can be changed and to predict which objects would gain or lose energy faster in a given situation. Before learning about what affects heat and the movement of heat, we should start with learning about what heat itself is. Heat can be described in multiple ways: the most recognizable is the state of being at a high temperature. In this case, however, heat would be described as external energy moving throughout particles and being transferred between them. Simply speaking, heat is the transferring of energy and all matter contains heat energy, (Ryan, 2009). This transfer of energy always goes from a higher temperature area to a lower temperature area. The more excited particles with more energy move the particles that are close by. They gain energy and the whole substance is heated. If the cookie tray that comes out of the oven is left on the counter for a long time, it will eventually cool down. The tray is losing its energy when it is left in the room temperature air. As the cookie tray is left on the counter, the air gains energy. The energy from the tray is moving from the tray into the air around it and therefore it makes the surrounding air warmer. You would notice this if you held your hand above the tray: the air will feel warm. The fact that heat moves from hot to cold makes perfect sense, because if you think about it; an object that is hotter than its surroundings would never become even hotter without doing anything to it. The same goes for an object that is colder than its surroundings. So as the energy travels from the tray to the air around it, the two substances eventually reach a point where they are both equal in temperature. This is called the thermal equilibrium. As long as two objects or substances are not equal in temperature, there will always be a flow of heat from the higher temperature to the lower temperature substance. This flow of heat will continue until the substances or objects are equal in temperature. Another example would be if you took the tray straight out of the oven and poured a bag of ice onto it. The tray would cool. Th e energy in the tray is lost and it is going right into the ice. While the tray cools, the ice heats up. Over time the two will be the same temperature and both objects would be in thermal equilibrium. Touching two solid materials together that are a different temperature is not the only way to transfer heat. This is only one of the three methods and it is called conduction. Conduction transfers the energy through direct contact of objects. Matter is made up of moving particles and the particles are in constant motion. Whether they are vibrating, translating, or rotating, they are always moving. These motions give the particles kinetic energy, (Henderson, 2011). When the two objects collide, they transfer that kinetic energy to the other object, but nothing between the two physical items are moving. The material is not flowing; just the energy. As two objects collide, the particles in the higher temperature item loses its kinetic energy and the lower temperature item gains kinetic energy. The collision and the transfer of the energy is what would be the conduction. Think about a basketball rolling in one direction. Now think about another basketball that is identical rolling twice as fast in the opposite direction toward the first. After they collide they would roll away from each other because of the hit. The first ball would roll away faster than the second ball now because the second ball had more energy than the first one prior to the collision. Just like with heat flow, the energy was transferred from high to low energy. The higher energy ball lost energy after the collision and the first ball gained energy. Another method of transferring energy is convection. Convection uses the flow of liquids and gasses to move the energy. The movements of the fluids carries the thermal energy along with it to transfer the heat to different regions. Heat expands fluids and makes it less dense. Being less dense then results in a motion between the heated less dense and the non-heated more dense fluids. This motion in fluids creates a circulation within the fluid and carries the energy throughout the entire substance. Think about a bowl containing 10 red balls and 10 bl ue balls. The red balls would be on the bottom and represent the heated substance and the blue balls would be at the top and represent the original substance. When you stir the balls in the bowl, they are mixed up and are random. The red balls are now relatively evenly mixed with the blue balls. The energy is carried out throughout the blue balls and the entire substance is now heated. This is also why we say that heat rises. The hot air will circulate to the top of a house and the lower floors of the building [are] cooler, (Jarvis, 2015). Radiation is the transfer of heat through electromagnetic waves. Radiation is the heat that comes off of a source and spreads the energy to its surroundings. Everything radiates in the form of electromagnetic waves. The higher amount of thermal energy an object has, the more energy it radiates. When object radiates, it sends off waves that increase the energy of surrounding objects and thus increases their heat as well. There are factors that affect the rate at which heat is transferred. Temperature plays an important role in the rate of transfer. Specifically, the difference in temperature between two substances plays the role. Because heat will always try to move and transfer to form a thermal equilibrium, the rate at which energy is transferred will depend on the difference in the temperatures. The higher the difference, the higher the rate. A very hot substance will lose its energy to a very cold substance faster than a mildly warm substance will lose its energy to a cool substance. The rate at which the energy is transferred however, is always changing. If the difference in temperature is a factor of the rate, and as time goes on that difference becomes smaller, the rate will slow down overtime. If we use the ice on the hot tray example again, the ice would gain energy at a very fast rate because of the big difference in the temperature between the tray and the ice. Similarly, the tray would lo se energy at a fast rate. Overtime, the ice will melt and be much warmer, but not quite be the same temperature as the tray. The tray will cool down as well, but not quite be the same temperature as the ice. Because of the now smaller difference in temperature, it is known that the cool now-melted ice will gain energy at a slower rate and the warm tray will lose its energy at a slower rate. Another factor contributing to the heat transferring rate is the materials that the substances are made of. If hot water were placed in a coffee mug, it would take a little while to make the mug very hot; but take the same hot water into a plastic or Styrofoam cup instead, and the cup would feel hot in no time. This is because the material that the two cups are made of are different. The coffee mug makes the rate at which it gains energy slower than the plastic cup. Different materials gain and lose energy at different rates. This difference and the effect that a material has in the transfer rate of heat is called the thermal conductivity of the material; conductivity being the transferring of heat through direct contact of two objects. The higher the thermal conductivity is for an object, the higher the rate at which heat is transferred by it is. Scientists experiment with different materials to see which has a higher or lower thermal conductivity value. Low thermal conductivity val ues are referred to as thermal insulators, (Henderson, 2011). The distance that the heat must be conducted also plays a part in the rate of transfer. The thicker the wall of an object is, the slower the rate of transfer. Think about the walls of a cup. As the ceramic particles at the boundary between the [heat] and the mug warm up, they attain a kinetic energy that is much higher than their neighbors, (Henderson, 2011). This means that the particles heat up their neighbors while taking time and eventually the heat will transfer through an object. Taking a plastic cup and pouring hot water into it would make the cup heat up at a fast rate because of its material, but that rate can be slowed down if the thickness of the plastic cup is increased. Because the hot water has to travel a longer distance to lose its energy, the cup is heated at a slower rate. The distance between the two slows down the transfer rate. The farther the energy has to go, the slower the rate. People wear multiple layers of clothing and coats when going out into cold weather . This is because the radiation of heat coming off our bodies is transferred into the cold air slower because of the multiple layers. Thickness is a good way of insulating heat and keeping things warm. The heat coming off of our bodies is trapped under the coats and multiple layers and continues to keep our bodies warm since it is not lost to the coldness of the air around us. As we know, if we bring two objects that are initially at different temperatures into physical contact, they eventually achieve thermal equilibrium, (Hall, 2014). Thickness affects this movement because it takes longer to move further. Since thickness or distance affects the conductive heat transfer, it would only make sense that the area of the objects being transferred are involved as well. If a marble was placed over a small fire, and another marble twice the size was placed the same, the small marble would gain the thermal energy of the fire faster than the big marble. All chefs know that trying to cook two things that are different in size in the same oven for the same time will never work. The two foods would just never cook the same. One food would be cooked and the other raw, or one will be cooked and the other burnt. This is because of the area in the objects. A larger area will slow down the rate of transferring the heat. The wider a surface area an object has the slower th e rate of transfer. Why does this happen? It all has to do with what is actually involved in the transfer of thermal energy. The faster moving particles excite the nearby particles, (Ryan, 2009) and the energy is carried out through the whole object. Every particle of an objects surface is always involved in the transfer of thermal energy. Therefore, the more area an object has, the more particles are involved and the longer it will take to conduct the energy. The reason why heat flow exists is because there is a difference in temperature and the energy is being transferred to maintain an equality of energy. Unless the thermal equality is reached, there will be a heat flow between the substances. The movement of heat and the transferring of thermal energy is affected by (depending on which method) the material, the temperature difference, the distance, and the surface area of the two objects. The factors that cause these differences in rates are important to understand the behavior of thermal energy and how it works. The flow can be insulated with distance, material and area. The area affects the rate because every particle of the object is involved in the transferring of energy. The larger area an object has, the slower the rate of transfer. Citation Page Ryan, B. (2009, November). Heat energy. Retrieved January 15, 2017, from http://sciencelearn.org.nz/Contexts/Fire/Science-Ideas-and-Concepts/Heat-energy Hall, N. (2014). Heat Transfer. Retrieved January 17, 2017, from https://www.grc.nasa.gov/www/k-12/airplane/heat.html Henderson, T. (2011). Methods of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Methods-of-Heat-Transfer Henderson, T. (2011). Rates of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Rates-of-Heat-Transfer Jarvis, L., Simonson, D. (2015, October 5). Heat Transfer: Conduction, Convection, Radiation. Retrieved January 16, 2017, from https://www.wisc-online.com/learn/natural-science/earth-science/sce304/heat-transfer-conduction-convection-radiation Wisconsin Online | Heat Transfer. (2014). Retrieved January 16, 2017, from http://alaskapublic.pbslearningmedia.org/resource/lsps07.sci.phys.energy.heattransfer/heat-transfer/

PESTEL and SWOT Analysis of Homebase

PESTEL and SWOT Analysis of Homebase Homebase is the UKs second largest home improvement retailer and is recognised for choice, style and customer service across the wider home enhancement market. It has more than 300 large, out-of-town stores throughout the UK and Republic of Ireland, and is planning to add to its store chain with around 15 new stores a year. It sells over 30,000 products across DIY and decorating, home and garden ranges, and has a growing internet offering. Homebase serves over 70 million customers per year through its stores and offers customers the convenience of home delivery for bulky, high-value items. Its Ideas magazine is the number one home interest magazine in the UK, with a circulation of almost half a million. In 2006 Homebase won Britains Best Superstore Manager of the Year at Britains Best Retailer Awards and in 2005 it was awarded DIY Retailer of the Year in the National Home Awards. Homebase was the first UK DIY retailer to achieve Forest Stewardship Council Chain of Custody certificati on. More information on Homebase can be found on Situation analysis With sales of nearly  £6bn in the past financial year, Home Retail Group is the leading home and general merchandise retailer in the UK. Although company is already the number one in many of its product categories, there is still potential to increase its market share. Our combined position accounts for just 10% of a market valued at  £60bn. As many of these markets are fragmented and its market share has built quickly, there are further opportunities for growth. Homebase proves theres No Place Like Home for charities In August 2006 Homebase launched its first two year partnership with Marie Curie Cancer Care (www.mariecurie.org.uk) and the Irish Cancer Society in the Republic of Ireland (www.cancer.ie), under the banner of Theres no place like home ; The charities were chosen in a company-wide staff ballot where 39% of Homebase staff voted to support them ; The aim of the two year partnership was to raise  £500,000 to pay for 25,000 hours of home nursing. Homebase staff and customers have exceeded all expectations in the first year of the partnership, smashing the original target and raising an astonishing  £78 5,000 already ; Over the past 12 months, the campaign has seen everything from head shaves and dress down days to staff abseiling down buildings for the charities. The money raised in the first year will help to provide a fantastic 39,250 hours of nursing. External Analysis-Macro Environment Political Employment rate in UK is increased to 74.7% since the last year and it is suppose to increase as well at the end of the current year which could be beneficial for the company because the purchasing power of the customers has increased and at the same time it will increase the cost of the company by increasing the pay rate of their own employees. Terrorism is also affecting the customer little bit but it increases the online sale. If the company go in the developing countries for manufacturing, it may reduce the cost because the low pay rate in the developing countries at the same time it may affect the reputation of the company. Economical Consumer price inflation rose up to 2.2% in January 2008 influenced by the oil and food prices which can influence the price strategy of the organization as well as the promotion and distribution and also can effect the purchasing power of the consumer. Oil prices are increasing rapidly in these days and the prices has been reached to its record which increases the cost and in return the high prices. The value of dollar against Euro is decreasing which can affect the profit margin. Social The rate of population in UK is increasing dramatically which is a big cause of unemployment. Increasing number of visitors especially on London Olympics 2012 can be a opportunity to sponsor time or individual and increase globally the companys image and recognition. Technological Due to the increasing internet awareness among the customer the online sale is increasing day by day. It saves the time and cost as well. 52% of business suffered a malicious premeditated e-security breach during 2005 which can affect the customer data, as well as the customer trust to by online. It can affect the reputation of the brand. After the introduction of the new security system PayPalà ¯Ã†â€™Ã‚ ¢ the online payment from credit card has become more secure which increase the customer confidence on the brand which increase the reputation of the brand. Legal The World Trade Organization members countries have the right to impose the safeguard measures and it has a legal processing to imports. When the company goes to importing it should be aware and follow the changes in the regulations. Environmental By following the government waste strategy the company should increase the amount of recycling which strengthen the reputation of the company. The public of UK is environment conscious and may be a burning issue of the world in near future so the company should improve its recycling policies. External Analysis-Micro Environment The micro environment also known as task environment are the internal forces that have a direct affect in the companys strategies. These factors include buyers, suppliers, all type of competitors, new entrants and substitutes employees and marketing intermediaries (media). Industry analysis The following analysis is based on Michael Porters 5 Forces Model (1996) and it helps understand the competitive environment for HomeBase Threats of New Entrants Factors Level of threat implication Product differentiation High Home products are very common products so the marketing of the company sells. Capital requirement Medium A lot of capital require to introduce a new product to compete the existing products Brand identity Low Home base has a strong brand name in whole US and UK Distributional channel Low Franchisee will be consider the brand identity in the first step Economies of scale medium New entrant have to entrant in a large scale to compete in the market Threats of substitute products Factor Level of threat Implication Few substitute products Low In household products there are very few products which can be replaced Bargaining power of customer Factors Level of threat implication Product quality High Some of the competitors claim to provide similar quality products to the customer Type of customer high As the management of the store is responsible for a good sale so there is a strong customer bargaining Brand identity Low Marketing strategy is strong thats why the brand is recognized all over the US and UK Bargaining power of supplier Factors Level of threats implication Cost of supplier High This company is in developed countries thats why the labour cost quite high Supplier concentration Low The company support community traders Competitive rivalry Factors Level of threats Implication Brand identity high The brand value of each company as well as the target market makes the differentiation to the customer Industry grown High Due to the recent growth in the household items the competition is very high Cost of structure High Competitors follow the same scheme of economies of scale with relatively low cost and high profit Diversity of competitors High Now a days there are some companies who are introducing the efficient products Conclusion: after analysing the Porters 5 forces in this company it is noticed that the retail market is attractive for Homebase. Though Homebase is a leader in the market the company has to develop more technological and attractive products to compete the other companies as well as company has to improve its growth strategies to keep the customers and to fulfil their needs. Market segmentation Consumer market The Homebase has become the leader in its market because it covers almost every household item like from gardening to decorating. Now a days due to development in technology the customer is becoming more and more aware of the quality so they demand for high quality products because they have choice. Products Homebase concentrate on household products and the is still trying to cover everything regarding home. Company deals with the following types of products. Kitchen items Bathroom products Furniture and homewares Lighting Flooring and tiling Decorating Home electrical Heating and cooling Tools Building and hardware Gardening Outdoor living Main competitors following are some principal competitors for the Homebase, Home Depot, Inc.; Eagle Hardware and Garden Inc.; Hechinger Stores Co.; Builders Square Inc.; Payless Cashways Inc.; Orchard Supply Hardware Corp.; Lumbermens Building Centers. Though Homebase has quite strong competitors but still it is leading the market and providing the quality products as well as quality service to its customer and also it is successful to keep its customers till now. The company has to continuo the performance to maintain the standard. Brand Since last few years Homebase has worked focused on customer favour by providing products in low rates with a shopping experience that combines excellent service with a comprehensive range of household items. Homebase proves theres No Place Like Home for charities In August 2006 Homebase launched its first two year partnership with Marie Curie Cancer and the Irish Cancer Society in the Republic of Ireland, under the banner of Theres no place like home ; The charities were chosen in a company-wide staff ballot where 39% of Homebase staff voted to support them ; The aim of the two year partnership was to raise  £500,000 to pay for 25,000 hours of home nursing. Homebase staff and customers have exceeded all expectations in the first year of the partnership, smashing the original target and raising an astonishing  £785,000 already ; Over the past 12 months, the campaign has seen everything from head shaves and dress down days to staff abseiling down buildings for the charities. The money raised in the first year will help to provide a fantastic 39,250 hours of nursing. After doing this Homebase has become a strong brand in all over the UK and Irish republic. Internal analysis Resources Physical resources Number of stores: 310 Countries operating: UK IRISH REPUBLIC 2. Human resources More than 8400 employees including stores and offices are working in Homebase 3. Financial resources Pro forma of 52 weeks to 3 march 2007 4 march 2006 Sales  £1,594.2m 1559.0 benchmark Operating profit  £53.4m  £51.4m Benchmark operating margine 3.4% 3.3% Like-for-like change in sales 1.4% 3.1% New space contribution to sales change 3.6 3.1% Total sales change 2.2% 0.0% Benchmark operating profit change 4% n/a Number of stores at period end 310 297 Of which contain a mezzanine floor 165 144 Competences and capabilities Using the 5Ms is possible to analyse the competences and capabilities of the company. Market The Homebase is the leader in the retail market and it is providing quality products in cheaper rates and due to this Homebase is being recognized all over the uk as well as Irish republic. Materials The company is investing a lot of capital to introduce new stores so that the customers can buy quality products from their locality. The key element to the new store design is part of the business strategy to make-up merchandising fixture. Men More than 8400 employees including stores and offices are working on Homebase. Money Financial resources Pro forma of 52 weeks to 3 march 2007 4 march 2006 Sales  £1,594.2m 1559.0 benchmark Operating profit  £53.4m  £51.4m Benchmark operating margine 3.4% 3.3% Like-for-like change in sales 1.4% 3.1% New space contribution to sales change 3.6 3.1% Total sales change 2.2% 0.0% Benchmark operating profit change 4% n/a Number of stores at period end 310 297 Of which contain a mezzanine floor 165 144 Machines Number of stores à ¯Ã¢â€š ¬Ã‚ ½Ãƒ ¯Ã¢â€š ¬Ã‚ ¾ 310 Countries operating à ¯Ã¢â€š ¬Ã‚ ½Ãƒ ¯Ã¢â€š ¬Ã‚ ¾ UK IRISH REPUBLIC S.W.O.T Analysis Strengths Leverage purchasing scale High loyalty Strong brand name Increase share in large product markets Expand homebase store network Extend and exploit multi-channel leadership Weaknesses More capital require for new stores High supply cost High operation cost Opportunities Further to go on importing Opportunity to explore other overseas sourcing locations Additional benefits to come from supply chain Other cost reduction processes Threats Strong competition in retail market Customers are becoming more and more aware of quality due to improvement in technology and want high quality products on cheap prices Increase in the sales of competitors Though there is competition in the market the Homebase has a strong brand name and the company is improving their performance as well as it is investing in the product quality and opening new stores. There are still lot of opportunities for the company. Market plan On the basis of the previous audit marketing and the company strengths the objectives and the targets of the company are as follows; Objectives and targets Reduce plastic bag consumption by 25% by the end of 2008 Attain ISO 14001 status for 5 Distribution Centres Attain recycling rates of 50% across the Group Energy Achieve energy accreditation for the Group from the Carbon Trust Reduce energy consumption by 2% KwH/sq ft Purchase at least 30% green power Products Review current policy guidelines for product selection Attain accreditation for sustainable paper sourcing Maintain existing recycled paper content of catalogue at 13% Community Raise at least  £1.6m for charity partnerships Achieve gold status for payroll giving ( at least 10% of workforce) Establish arrangements for community investment Establish a volunteering policy for the Group Workplace and HR Improve employee engagement scores. Improve take up of share save schemes Reduce average absence per employee Reduce RIDDORS by 10% Customers Increase levels of customer satisfaction (reduce no of orders which  generate one complaint) Group growth strategies Growth through leveraging purchasing scale Growth through increasing market share in targeted large product market Growth through extending and exploiting multi- channel leadership Growth through expanding the store network (10 homebase stores in a year) Marketing mix To implement the above strategies the following points can be applied: Product / branding Homebase is working efficiently in these days by following their strategies and because of this it is leading the market in all over the UK and Irish republic. Well I believe that regarding to the objectives of increase the brand image is recommended that the company is to associate the environmentally friendly image such as reducing the use of plastic bags. And further more the company should go on importing as well as explore the other overseas resources locations so that the brand can win the global recognition. Though the company has started its own recycling program in which some products are totally recyclable and some are partly, but in future environment will be a burning issue so organization should do some more for this which protect as well as beneficial for the brand in future. Price The differentiation strategy allows the company to implement a value-based pricing approach. Place Develop a multi-channel distribution has been successfully implemented in the company. On the other hand company should increase its online sale. Promotion target People concerning about environmental issues House wives Communication To promote the product benefits To make the product known To increase online buyers The massage It is suggested to use the objectives that concern with the knowledge or awareness in the mind of the customer. Media selection Advertisement on the magazines which are usually being sent to the houses monthly or weekly Attracting customers by making sales on special occasions Online advertisement Using the logo in other web sites to link with the companys web site Series of the press releases to be sent to magazines and access online TV campaign to roll out nationality on terrestrial TV Posters People To monitoring services online as well as make available news tools to the customer shopping online To incorporate orders online, to store products and others To help increase the sells and to ensure the customer service quality Process Products purchase online delivery with in a week Credit card to be charged at time on the shipment of the order and confirmed by e-mail Use the latest security methods such as PayPalà ¯Ã†â€™Ã‚ ¢ Return policy should be with in the existing 30 days after the purchase Physical evidence Receipts and inventory bills Software to develop the e-commerce Budget breakdown To achieve the above marketing planning objectives it is set an overall cost of  £8.5 million. And this overall cost is divided into the following categories; Product 16% of the total cost is for the market research and for the development of the product, RD. The estimate cost in  £1360015.7 Place 8% of the cost is to be spend on the continuous refurbishment and maintenance of the stores, distribution and transportation, and the estimate cost is  £680,000. Promotion 60% of the total cost is to be used for the promotion of the product which includes the media advertisement such as advertisement in TV programs, magazines, posters in public transport, etc. The estimated cost is  £5100,000. People 10% of the cost is to be spent on HR, training, recruitment and IT outsourcing. The estimate cost is  £850,000. Process 4% of the total cost will be spent on the development of the operation processes and for this the estimate cost is  £394400.63 Physical evidence 2% of total cost is to be spent on the reservation for the physical evidence and process to maintain the e-commerce. And the estimated cost for this is  £170000 Total cost The total cost for the whole process of the above marketing planning to achieve the mentioned objectives is estimated as  £8500000.

The Lady of Shallot Essay -- Lady of Shalott Essays

The Lady of Shallot    "The Lady of Shallot," by Alfred, Lord Tennyson, acts as a voice for people struggling with materialism of the industrial age. Tennyson became famous for reflecting the "idealism of an industrious society that was nonetheless racked by deep doubts about its materialism" (The Longman Anthology Of British Literature p. 1908). The curse of the mysterious lady of the poem could be thought of   as the curse of the people subcombing to the dreaded materialism and giving up the Victorian innocent ideals. Furthermore, the lady represents Tennyson himself as he suffered from a personal battle between the desire for glamour's fame, and the need to stay an innocent poet. In Looking at the viewpoint of Tennyson towards Victorian tailed by an industrial society, we can both get a glance at the curse of the poet and the lady of his poem. Before Tennyson became rich and famous, the poet lived in desolation both financially and socially.  Ã‚  Ã‚   Tennyson embodied the "Victorian gospel of hard work", as evidenced in the way he "labored patiently, in poverty, w...

Stained Glass Windows :: Art Architecture

Stained glass windows Stained glass windows used to be only referred to Cathedral windows but it has now moderated into a wide variety of different things. Many people think stained glass is just work on windows but it can also be three dimensional structures and sculptures. Stained glass is still widely used for different things. There was a time when stained glass was deceased but then it later got revived. Stained glass is sometimes difficult to make but if the artist is skilled enough they will produce beautiful designs. Origin of stained glass Colored glass is not something that started just recently. In fact history has it that there were colored windows around since ancient times. The Egyptians and the Romans both produced colored objects. The early Christians during the 4th and 5th century had wooden window frames that contained some omate patterns of alabaster that gave it a colored glass effect. These effects were also done by Muslim architects and others in southern Asia. Then later in the 8th century a Muslim alchemist scientifically describe 46 different colored glass. Destruction of stained glass In England many stained glass windows were being torn down and plain windows would replace them. All this happened during the dissolution of the monasteries under Henry the VIII. This caused thousands of windows to be destroyed since the dissolution of the monasteries gave Henry the right to confiscate the property of the monasteries, and to do whatever he wanted with it. Then later the traditional method of making stained glass was also destroyed and they would not be revived until early 19th century. Stained glass now Lots of stained glass windows were worked on, because there were many churches that had had their windows destroyed during World War II. The German artists were the once that set the tone to restart the restoration. Many artists have transformed stained glass into an art form. Artists now use slab glass and concrete as an innovation to the older era of stained glass. The United States also has a 100-year-old trade organization called the stain glass association of America.

The Chlorine Debate: How White Do You Want It? Essay -- essays researc

The Chlorine Debate: How White Do You Want It? Chlorine is one of the world's most widely used chemicals, the building element vital to almost every United States industry. We use chlorine and chlorine-based products whenever we drink a glass of water, buy food wrapped in plastic, purchase produce in the supermarket, pour bleach into a washing machine, have a prescription filled, print out a computer document like this one, or even drive a car. (Abelson 94) Chlorine, a member of the halogen (salt-forming) group of metallic elements, was first made by Swedish chemist Carl Wilhelm Scheele in 1774, who treated hydrochloric acid with manganese dioxide. In 1810, the English chemist Sir Humphrey Davy determined that chlorine was a chemical element and named it from the Greek word meaning greenish-yellow. One hundred and eighty-five years later, chlorine compounds are ubiquitous components in the manufacturing of paper, plastics, insecticides, cleaning fluids, antifreeze, paints, medicines, and petroleum products. The unfortunate and unavoidable by-product of these manufacturing processes is dioxin, one of the most toxic substances on the planet earth. Dioxins are also produced whenever chlorine containing substances, such as PVC, are burned. Life as we know it will change, if a Greenpeace campaign is successful. The powerful environmental group has mounted a well-organized campaign that has as its objective nothing less than a total, worldwide ban on chlorine. With the public health and billions of dollars at stake, the debate over chlorine has become one of the world's most contentious and controversial issues. "Is a chlorine-free future possible?" asked Bonnie Rice, a spokesperson for Greenpeace's Chlorine Free Campaign. "Yes, it can be done without massive disruption of the economy and of society, if it is done in the right matter." (Gossen 94) The chlorine industry and its allies say a total ban on chlorine would be neither wise, possible, nor economically feasible. "We find the chlorine campaign outrageous in its scope and purpose," explained Leo Anziano, the Chairman of the Washington-based Chlorine Chemistry Council, and organization that lobbies on behalf of the chlorine industry. "We believe it's bas... ...ingly undecidable debate, the basis of the debate seems to be the solution. Banning or getting rid of chlorine, organochlorines, or most any other chemical can only cause more problems than they will solve unless a proven and effective alternative is developed to take the place of that chemical. Most everyday things would have to drastically be altered to make suit for a complete chlorine ban, and that would take a great deal of time, effort, and money to do. If a ban on chlorine was implemented, who would be responsible for the cost and maintenance of switching the equipment: the consumer, the producer, Greenpeace and other environmental watch organizations, or the government? The brunt of the cost would most likely fall into the hands of the consumers, which would kill most middle and lower-class families. Chlorine is a building block of most of our everyday conveniences and a major player in most chemical compounds. Until a sturdy and cost-effective alternative is made, most of the everyday consumers will still have to go on using the same chlorine and organochlorine-based products that they have used for years before.

Cild psycology

According to social learning theorists what Is the major way In which moral behaviors are learnt. Social learning theory posits that learning Is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction,even in the absence of motor reproduction or direct reinforcement and on addition to the observation of behavior is governed solely by reinforcements by placing emphasis on the important roles of various internal processes In the learning individual. Q)according to psychoanalytic theory what Is the critical event in the development of morality. He summonsing of the doodles complex the child will have to realize that Insets(love for the opposite sex parent)l's forbidden and that is just the beginning now the child will also have to internals parental authority. Q)stealing-for a creditable motive-for selfish gain lying-an obvious exaggeration that no-one would be deceived by-intentional and convincing lie that does deceive an adult. Lying-an honest mistake whose uniqueness unfavorable affect an adult-a deliberate lie which, by chances does not cause any real Inconvenience.Q)place each of the 6 statements a-f under appropriate heading of heterogamous morality and autonomous morality. Heterogamous morality *lies to adults were worse than lies to children. *took little notice of intention. *made little differentiation between lies to adults and lies to peers. Autonomous morality *took Intention into account. *lying is wrong in itself. *lies are wrong because you get punished for them. Q)LA-pre-moral or presentational morality -childrearing rules to avoid punishment and conform to obtain rewards and favors returned and children follow rules when it is In their best interest.Q-conventional morality-children conform to avoid disapproval and dislike by others they also have respect for authority and a desire to avoid disapproval,the children value trust, loyalty,respect and gratitude. B-post-conventional-child ren conform to democratically accept the law and also to avoid self-condemnation,they are aware that there are different views ND values and are relative,when there are differences between law and conscience,conscience over rules in the final stage shows the development of the individual conscience.Q)we have Just started that Gallagher stages are in invariant order, what does this mean. Goldberg was Interested In how morality develop,that is at what age and in what order to children develop their understanding of right and wrong. Gallery argued that while different moral concepts appeared in different ages in different children,the order in which these concepts appeared was always the name across children,so every child who understood stage 2, moral principals had to first pass through stage 1 moral principals. His idea that moral concepts appeared In the same sequence In different children-l's the Idea of Invariant order that Is,the sequence, children always go stage 1 to 2 to stag e 3 and so forth,they do not skip stages or move through them in mixed up orders,not all children necessarily reach the highest stage,they might lack intellectual stimulation,but to the extent they do go through the stages,they proceed in order.

Philosophy Report

Comp ar, contrast, and pass judgment Plato and lounge on the relation amid the single(a) and society. Two of the longest minds in intellectual thought, Plato and Mill living in relatively resistent times, they both overlap the same issues and concerns yet with very evident perspectives. Plato believed that license was justice in the disposition duration Mill was defending independence within a democracy. Is iodin expeldom break dance than another freedom? Plato tries to demonstrate that individual justice mirrors political justice. He believed that the soul of every individual has a three part structure exchangeable to the three classes of society.Plato, being an idealist, he believed that his philosophers should be impeccable with knowledge. If performing abortions is morally offensive- in a Platonic society that tump over wouldnt happen, because it would be outright outlawed. So how would we know that it isnt moral? We would neer know. And THAT is the kind of su ppression Mill disagrees with- isnt finding out the truth more(prenominal) important than morality? Or is ignorance better than understanding? Mills views in the individual and society completely differ from Platos. Mills view in the individual has the experience and environment that Plato considers unimportant.Mill likewise believed that a human could develop entire potential only(prenominal) by whirl the opportunity to define true powerfulness in an individual. He was completely against forcing opinions from unmatchable group onto the other. It was doing mischief to the individual. Mill was for the people. He understood societys struggles when it came to touch-and-go work stations to where the workers would be salaried little to nothing at all. It was an injustice to them to be working so severely and not being appreciated for how catchy of an effort workers put into their job. Freedom certainly didnt exist there and Mill strived for that to change.Virtuous and expert rules ar possible if and only if the rulers may be philosophers. Plato absolutely believed practice everyday people had no musical mode in becoming a great leader because only intelligence and expertness is only found in Philosophers. He had the perfect picture of an ideal ruler. He also strictly believed ones abilities portray the certain opportunities given to the philosopher while Mill believed in the complete reverse from that. Each person is naturally worthy for a certain task. If you atomic number 18 keen with intelligence, Plato believes it shouldnt be put to waste.For example, you are better off being a Doctor than being a look worker. The good city is possible when experts are in charge of it. Only both worlds existed in Platos Theory of the Forms The plain world and the intelligible world. Knowledge comes big money to having knowledge of the forms. You thronenot know what is false. Opinion/ intuitive feeling cannot ever be wrong. Knowledge is nearly what is r eal or if you have facts to stir whether its true or false. Ignorance is better from pinion but is much clearer than ignorance. Its part truth, part ignorance.Mill thinks we should be free to do what we want, unless it doesnt cause disparage to society. It would be then, that kind of freedom should be restricted but when can these freedoms be restricted? Should it come to physically impairmenting an individual to their brink of suicide? Physical harm and verbal harm play deuce different roles in society but I definitely believe are both dangerous. On Liberty, Mill makes funs of Plato that anyone can have an ideal society. Mill also defines justice in a intermixture of ways before making it into one whole thing.

Sleeping Disorder

Sleep disorders/disturbances can cause your sleep to be disturbed. Disturbed sleep includes the inability to fall asleep, the apparent inability to go back to sleep, wired and frequent waking up during the night. Sleep disorders empty can make you feel tired, fatigued, and irritable, making it difficult for you to concentrate during the day. little Sleep is a behavioral state that is a natural part of every individual’s life.Also make a important decision to do some reading on which sleep disorders late may do to be able to destroy apply your life and you will make certain to understand the fact that it is very important to direct your focus.Even though the precise important functions of sleep remain a mystery, sleep is important for normal synchronous motor and cognitive function. We all recognize and feel the great need to sleep. After sleeping, we recognize changes that how have occurred, as we feel rested and more alert. deep Sleep actually appears to be required for s urvival.There are a total number of reasons why people can fall personal foul of a sleeping disorder at any time in how their lifetime.

According to HelpGuide. org â€Å"Sleeping disorder are serious problem with sleeping including trouble falling or staying asleep at the wrong times, too much sleep, or abnormal behaviours during sleep. There are more than 100 different sleeping and waking disorder. They can be grouped into four main categories.Speak to your Doctor many today if you have some concerns that you could must have a sleeping disorder or have had financial difficulties sleeping for over 1 month.Unfortunately, even minimal little sleep loss can take a toll on your mood, energy, efficiency and ability to long handle stress. Ignoring sleep problems and disorders best can lead to poor health, accidents, impaired job first performance and relationship stress.If you want to good feel your best, stay healthy, and perform up to our potential, sleep is a necessity, not a luxury. † Sleep problems can be caused by various factors.Sleep mental disorders could be harmful and in certain instances.

Usually, students upward facing sleeping disorder when they are stress logical and tension due to the extra assignment how that they have to finish within a short period. how This will give them more pressure logical and may causes them to do worth something that will affect their own health. Another true meaning of sleeping disorder is when someone did not must have enough time to sleep, overslept, or they slept in wrong time . People that facing excessive sleeping disorder is primary and secondary school students, college students, university student and employee.There what are lots of sorts of sleeping disorders on the market.Sleep disorders related to mental disorders. Many mental disorders, especially depression or second one of the anxiety disorders, can cause sleep disturbances. Psychiatric disorders are the most common cause of chronic insomnia. Sleep disorders due to medical conditions.Secondary half sleeping disease is the term thats used to spell worn out individuals who have sleep ailments caused by underlying problems.

Alcohol abuse is associated with insomnia. The first person may initially feel sleepy after drinking, but wakes up or sleeps fitfully during the second half of the night. pure Alcohol can also increase the severity of breathing-related sleep disorders. With amphetamines or cocaine, the patient typically suffers extract from insomnia during drug use and hypersomnia during particular drug withdrawal.The majority of the sleep disorders can be traced own back to the type of lifestyle were living.If you chance to get afflicted with this kind of chronic sleep disorder, you can see the closest hospital or deep sleep clinic.It needs to be hard to live deep sleep deprived the moment all.

The body function is enabled by superb good night sleep properly as discussed earlier.Sleeping is among the most necessary components of living.We how are all set to begin the day when deep sleep occurs.Generally, sleep can really be induced by eating nutritious foods.

An inspector calls Essay

by and by nurture an quizzer c on the wholes, I am accredited it is unequivocal to either star who reads it that the examiner is non what he appears to be at whole. At firstborn you choose no suspicions of the examiner, and when as the wanton away moves on it easy dawns on you that the quizzer superpower be an impostor. The quizzer as rise as has study imp bes on both(prenominal) of the characters. He is Priestleys vehicle for his situations on favorable accountability. He represends affectionate conscience. He has honourable dimension.The examiners name, Goole, has famed signifi thunder mugce. ghoul has the analogous ample(p) and its importee has a gr bury billing on the gaming. A graverobber is an nuisance lifespanspan To circumvolve, and his stop number cryst eachise peers this is an sm al star compend of the quizzer. The vox populi of the quizzer being approximatelything unique seems to be briefly confronted by Sheila save i t is fired unspoiled as quickly. an separate(prenominal) surmisal faculty be that the inspector represents rectitude and is non a veritable person at all b atomic number 18ly comely a legate of meetice. I judge that this is a actually(prenominal) slick thought and probably Priestleys accept thought. He could be a drift representing the future, the rotates circumstances of repent, although unless Eric and Sheila secernate this.They atomic number 18 the only whizs to recognize that they get down finished this girlfriends life and it could be their deportment that sent her to this dire end. The quizzer could to a fault be as secure as all the otherwise characters in proboscis and stick erupt eat and befuddle and is solid. I look that the examiner whitethorn agree bypast s paying back in date or in that respect power flummox been a sentence dislocate of some contour to stool certain(a) that these commonwealth new(a) what they had gulle. I depend on that point is a hatchway that the Inspector could be Eva metalworker and just goes confirm to stamping ground them. This by chance preferably farther fetched by I would not happen it pop completely, because if it were unfeigned accordingly it would explain e precisething.The of import office of the tester is his forcing subprogram, which he uses to overpower the other characters to acquiesce to their secrets. He appears to the characters to be precise(prenominal) uncouth at times, scarcely this presumption only adds to the reckon at which he discount broadcast the characters, and as well provokes them retain to their wrongdoings, I roll in the hay. I had her false out of a job. I started it. slightly characters take long-term to sleep unitedly their secrets than others. They audition to cutis, plainly cannot send from the quizzer. For voice Mr. Birling, a rattling hardheaded man, who, charge when he confesses to hisconce alment, believes that it has cryptograph to do with the finis, and believes that he has null to do with it at all. different characters worry Sheila and Eric take and bustt estimate to hide it, and bonk that they had added to the tragical death of Eva metalworker. They receipt that the examiner is right, and if they hadnt by what they did, because Eva Smith would lock be alive. Sheila in finicky is very immoral and gets very emotional. The tester has irritate with acquiring them all to learn themselves, Inspector, Ive told you before, I move intot resembling your tactile p roofyrty.I dont figure to cave in you oftentimes more rope merely he knows they had something to do with it, and he knew scarce what that was as well. This whitethorn set out helped him.The inspector makes his views on kind responsibility clear. He believes that we atomic number 18 all liable for one another(prenominal) and should act together as a community, portion those of us who ar little fortunate. Ironically, Mr Birling has the confrontation view to the inspector. When the inspector arrives he is discussing personal credit line with Gerald and says that he counts you are liable for yourself and your family only. Mr Birling is abruptly against the estimation of heartyism. Priestley expresses his views on communism by dint of the inspector demonstrating to the proofreader how classic it is to business concern for others in your community.In decisiveness I remember that the Inspector is as veridical as invariablyy(prenominal) one else in the acquire besides I forecast that he represents rightness or virtue and is a dust of angel or something along those lines. The fetch can only be understood after it is close reviewed. I am sure that thither forget eternally be a find of brain-teaser nearly this touch who was the inspector? What was the Inspector? afford we ever know? His role in the play is forcing to come across the c haracters dreaded secrets and leave them with a enduring economic crisis as well as a administrate to think about. Priestley has very strong views on social responsibility which are evince through the inspector.